In 2016, Alistair Cockburn, one of the signers of the Agile Manifesto for Software Development, wrote a piece called “The Heart of Agile.” If you haven’t read this 4-page document, I encourage you to do so. Alistair felt that Agile had lost its way. Agile needed to get back to core principles, and he identified […]
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Case studies in agility in marketing from the 2023 Agile Business Awards including NatWest, Save the Children UK, and Saba
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Every Agile adoption in marketing needs an Agile Champion. Sometimes more than one. The Agile Champion can be a senior leader, a mid-level manager, or even a well-respected individual contributor. While positional power may make some of the roles of the Agile champion easier, the Agile champion can’t rely on positional power. They influence through
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All the Tools You Need to Succeed Today we are announcing our Supporters program for those who want to support marketing agility. As a member of the Agile Marketing Alliance, we hope you agree that Agile represents a better way of working. To that end, we’ve created a way to support people’s learning journey while
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In this article, we’ll answer the question, “What is Agile Marketing?” Why should you use Agile marketing? What are the limitations of Agile marketing? How do you get started with Agile marketing? What are some of the best resources to help you learn, adopt, and grow with Agile Marketing? If you want to jump to
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How do you organize Agile marketing teams? Is the organization of Agile marketing teams different than that of traditional marketing organizations? Is there one right way? The answer is yes, it is different, both because of the use of Agile and also because modern marketing is very different from traditional marketing and demands a different
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The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing. This course, which introduces you to the basics of Agile marketing, covers the following topics: what is Agile marketing, what are the values and principles in the Agile marketing manifesto, how Agile marketing relates to modern marketing, how Agile marketing
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Our February Checklist Challenge is Organizing Marketing Teams and Making Them Effective. We’ll look at some of the issues with traditional marketing structures and why they often lead to conflicts and less efficient workflow. Later in the month, we’ll take a look at the following: How to organize teams around value What are the various
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The Agile Marketing Alliance and Bright Networks have partnered to provide the Agile Marketers Guide to Surviving and Thriving in 2023. This in-depth report covers topics such as: Surviving a Recession Artificial Intelligence (AI) Trends, Tools and Techniques The Rise of Gen Z Web 3 and more Get The Agile Marketer’s Guide to Surviving and
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Since the mid-eighties, I’ve been hearing that AI is just around the corner and about to revolutionize our lives, including our professional lives. But the technology has never lived up to the promise. Until now. Over the last 2 weeks, millions of people have interacted with a new AI tool called Chat-GPT . At the risk of
AI is Real (Finally) Read More »
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