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Agile Marketing

The Six Disciplines of Agile Marketing: Recent Podcasts and Articles

While promoting my book, The Six Disciplines of Agile Marketing, over the last six weeks, I’ve produced some of the better content on Agile marketing of my time here at this blog. I thought I’d collect all of this content in one place. Podcasts The Marketing Book Podcast: “The Six Disciplines of Agile Marketing” by …

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Marketing Capability Layers

Marketing Capability Layers I love Scott Brinker’s Chief Marketing Technologist blog. Not many people know this, but a blog post by Scott in 2010 was the inspiration for this blog. I constantly find that Scott produces thoughtful, well written content.  The latest post on his blog, by guest writer Sam Melnik, is a great example of …

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Epics vs Themes

Epics vs Themes There seems to be some confusion in the Agile world about the difference between Epics and Themes. At the Agile101 blog, Tara Hamilton-Whitaker, a certified scrum master, admits “People often (myself included!) get confused about the difference between Agile Themes, Epics and User Stories.” She then goes on to define them, and a …

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