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The word prioritize on a yellow sticky note with an exclamation point

Five Patterns to Avoid in Marketing Backlog Prioritization

Prioritizing the backlog—the marketer’s ever-growing list of campaigns, content ideas, and growth strategies—is both a trove of opportunity and a bucket of hazards. Tight prioritization leads to shared understanding and alignment. Loose backlog prioritization can quickly overwhelm teams with unclear and conflicting direction. Many teams fall into common traps that can derail their efforts to tame an …

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Overwhelmed Marketer

Feeling Overwhelmed? How Agile Can Help

Introduction Are you feeling overwhelmed as a marketer? Marketing is a fast-paced profession. The digital era has exponentially increased the number of channels, campaigns, and metrics that marketers must manage. When overwhelmed, even the most seasoned marketing veterans can find themselves struggling to keep up. But what if there was a way to streamline your …

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Jobs to be done

An Alternative Approach to User Stories for B2B Agile Marketers

Introduction User stories are very useful for marketers who want to ensure that their deliverables are customer-centric: they identify the audience, what the audience wants to get done, and why. You can read about user stories here, here, and here. How do you get started writing user stories? Most people start with the deliverable and …

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Agle marketers doing gymnastics on a road

Your First 60 Days Toward an Agile Marketing Transformation

Ready to give Agile marketing a try, but not sure how to begin?  If you’re contemplating where to start, here’s your guide to the crucial first 60 days of the journey towards becoming an agile marketing team. Note that while this covers the first 60 days, Agile journeys are meant to be ongoing, focused on …

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Example of a well-defined task

Breaking Down Deliverables for Agile Marketing

Introduction Tasks are the lifeblood of any Agile marketing team. They’re the atomic units that make up the workflow of a project. The ability to break down a project into bite-sized, manageable tasks can often be the difference between success and failure. So, how do successful Agile marketing teams dissect a project or a deliverable …

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Managing stakeholder relationships

Managing Stakeholder Relationships in Agile Marketing

Introduction Agile marketers who manage stakeholder relationships successfully are more likely to satisfy these internal customers and deliver better outcomes for the organization. Managing stakeholder relationships requires identifying the key stakeholders, being clear on who manages the relationships, understanding when to get them involved, and ensuring transparency, regular communication, and responsiveness. Let’s take a look …

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Prioritizing and Streamlining Content Creation with Agile Marketing

Content marketers often face the dilemma of too many ideas and too little time. Is it more important to produce social media content for the top of the funnel, an in-depth report for mid-funnel or a landing page to cross-sell to existing customers? Each potentially requires a different process and drives a different outcome. Agile …

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Digital marketing agency

7 Ways Digital Marketing Agencies Benefit from Agile Marketing

Filled with handoffs and delays, traditional approaches of digital marketing agencies often fall short in meeting the demands of both clients and the market. To stay competitive and deliver outstanding results, digital marketing agencies are increasingly turning to Agile marketing practices. Agile marketing, inspired by Agile software development, offers a dynamic and client-centric approach that …

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