Agile Marketing

The word prioritize on a yellow sticky note with an exclamation point

Five Patterns to Avoid in Marketing Backlog Prioritization

Agile Marketing, Guides / By Melissa Reeve

Prioritizing the backlog—the marketer’s ever-growing list of campaigns, content ideas, and growth strategies—is both a trove of opportunity and a bucket of hazards. Tight prioritization leads to shared understanding and alignment. Loose backlog prioritization can quickly overwhelm teams with unclear and conflicting direction. Many teams fall into common traps that can derail their efforts to tame an …

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Feeling Overwhelmed? How Agile Can Help

Introduction Are you feeling overwhelmed as a marketer? Marketing is a fast-paced profession. The digital era has exponentially increased the number of channels, campaigns, and metrics that marketers must manage. When overwhelmed, even the most seasoned marketing veterans can find themselves struggling to keep up. But what if there was a way to streamline your …

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An Alternative Approach to User Stories for B2B Agile Marketers

Agile Marketing, General Marketing / By Jim Ewel

Introduction User stories are very useful for marketers who want to ensure that their deliverables are customer-centric: they identify the audience, what the audience wants to get done, and why. You can read about user stories here, here, and here. How do you get started writing user stories? Most people start with the deliverable and …

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Agle marketers doing gymnastics on a road

Your First 60 Days Toward an Agile Marketing Transformation

Agile Marketing, Marketing Agility / By Melissa Reeve

Ready to give Agile marketing a try, but not sure how to begin? If you’re contemplating where to start, here’s your guide to the crucial first 60 days of the journey towards becoming an agile marketing team. Note that while this covers the first 60 days, Agile journeys are meant to be ongoing, focused on …

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Breaking Down Deliverables for Agile Marketing

Agile Marketing, Agile Marketing Tools / By Jim Ewel

Introduction Tasks are the lifeblood of any Agile marketing team. They’re the atomic units that make up the workflow of a project. The ability to break down a project into bite-sized, manageable tasks can often be the difference between success and failure. So, how do successful Agile marketing teams dissect a project or a deliverable …

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Managing Stakeholder Relationships in Agile Marketing

Agile Marketing, General Marketing / By Jim Ewel

Introduction Agile marketers who manage stakeholder relationships successfully are more likely to satisfy these internal customers and deliver better outcomes for the organization. Managing stakeholder relationships requires identifying the key stakeholders, being clear on who manages the relationships, understanding when to get them involved, and ensuring transparency, regular communication, and responsiveness. Let’s take a look …

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Prioritizing and Streamlining Content Creation with Agile Marketing

Agile Marketing, Content Marketing / By Melissa Reeve

Content marketers often face the dilemma of too many ideas and too little time. Is it more important to produce social media content for the top of the funnel, an in-depth report for mid-funnel or a landing page to cross-sell to existing customers? Each potentially requires a different process and drives a different outcome. Agile …

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Strategy and Agile Marketing

Agile Marketing, Strategy / By Jim Ewel

Photo by Eva Bronzini Introduction Sometimes people tell me that Agile marketing is too tactical and incompatible with marketing strategy. The implication is that marketing strategy is more important and deserves more focus. In my opinion, Agile marketing is not incompatible with marketing strategy. Marketing strategy should inform Agile marketing, and Agile marketing should inform …

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7 Ways Digital Marketing Agencies Benefit from Agile Marketing

Agile Marketing, General Marketing / By Melissa Reeve

Filled with handoffs and delays, traditional approaches of digital marketing agencies often fall short in meeting the demands of both clients and the market. To stay competitive and deliver outstanding results, digital marketing agencies are increasingly turning to Agile marketing practices. Agile marketing, inspired by Agile software development, offers a dynamic and client-centric approach that …

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Case Studies in Agile Marketing

Agile Marketing / By Jim Ewel

People often think that Agile marketing is new. In reality, it has been happening for years. Below are just a few of the publicly available stories of Agile marketing in action. To share your story of Agile marketing, please contact us. “Our plan for launching new products has been completely refined using the agile methodology. …

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