While promoting my book, The Six Disciplines of Agile Marketing, over the last six weeks, I’ve produced some of the better content on Agile marketing of my time here at this blog. I thought I’d collect all of this content in one place. Podcasts The Marketing Book Podcast: “The Six Disciplines of Agile Marketing” by …
The Six Disciplines of Agile Marketing: Recent Podcasts and Articles Read More »
The Twelve-Week Agile Marketing Adoption Plan A few weeks ago I asked my readers what they’d like to make sure that I covered in my new book The Six Disciplines of Agile Marketing. I received lots of great ideas but one in particular from Pete Rakozy cried out for a new post. Pete asked for …
Agile Marketing Certification I’m happy to report that we now have Agile Marketing certification. We identified this as a need last year at the Sprint One event, and now thanks to the folks at IC Agile, as well as the hard work of Yuval Yeret, Andrea Fryrear of Agile Sherpas and yours truly, we have …
What is the difference between doing agile vs being agile? All the difference in the world in terms of results.
The Six Disciplines Agile Marketing is not a sprint. Agile Marketing is not a marathon. Agile Marketing is more like a life long commitment to exercise. You have to practice it every day, and over time, with commitment and consistency, the benefits begin to accrue. If you make a commitment to exercise, there are different …
Getting Started with Agile Marketing Which kind of activities are best suited for an initial implementation of Agile Marketing? Who do you involve, and when? What are the best practices that are most likely to ensure a successful initial implementation? I get asked these questions, or variants of them, frequently, and I’ll try to answer …
Marketing Capability Layers I love Scott Brinker’s Chief Marketing Technologist blog. Not many people know this, but a blog post by Scott in 2010 was the inspiration for this blog. I constantly find that Scott produces thoughtful, well written content. The latest post on his blog, by guest writer Sam Melnik, is a great example of …
Agile Marketing for Small Teams I received a number of great comments on my last post, Organizing an Agile Marketing team. Several people commented that the organization presumed a large organization, aimed at business to business (B2B) marketing, with long lead times. To that, I plead guilty. What if you have only enough resources for a …
Organize An Agile Marketing Team How do you organize an Agile marketing team? Is the organization different than that of traditional marketing organizations? I think the answer is yes, it is different, both because of the use of Agile and also because modern marketing is very different from traditional marketing and demands a different organization. …
Epics vs Themes There seems to be some confusion in the Agile world about the difference between Epics and Themes. At the Agile101 blog, Tara Hamilton-Whitaker, a certified scrum master, admits “People often (myself included!) get confused about the difference between Agile Themes, Epics and User Stories.” She then goes on to define them, and a …
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