How Five Giants Redefined Success
with Agile Marketing
For Marketing Leaders Seeking Tangible Results
This eBook is a must-read for marketing professionals aiming to drive significant improvements in their strategies and outcomes.
Each story is a unique blend of challenges, strategies, and triumphs, offering invaluable insights into Agile marketing’s transformative power.
How Five Leaders Created Success with Agile Marketing
Unlock the Power of Agility in Digital Marketing
Dive into the stories of five industry leaders – Colt Technology Services, Huntington National Bank, 3M, HiD, and IBM – and learn how they revolutionized their marketing strategies with Agile principles.
- Colt Technology Services: Witness a 500% improvement in metrics through a shift from output-focused to outcome-driven strategies.
- Huntington National Bank: Learn how structured, data-driven change can align and deliver exceptional value.
- 3M: Explore the pivot to Agile marketing, emphasizing rapid, data-driven decision-making.
- HiD achieved 116% increase in pipeline by adopting Agile Marketing.
- IBM: Understand the transformative journey towards collaboration, client-centricity, and continuous feedback.