Agile Marketing Alliance logo

Want Marketing that is Lean, Agile & Customer Centric?

Your Learning and Community Hub

What is Agile Marketing?

Agile Marketing uses the power of Lean, Agile, Design Thinking, Customer Centricity and Experimentation to drive powerful results in modern marketing organizations, reducing overwhelm without increasing resources.  


By visualizing work, focusing on capacity allocation, focusing on the customer, rapidly experimenting, and creating feedback loops, Agile marketing teams are able to achieve the following benefits

Stop the Overwhelm

Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity. 

Improve Marketing Outcomes

Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization.

Bridge the gap

Bridge the Gap: Strategy & Execution

Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.

Organize Around Value

Organize marketing teams around value delivery, learn the benefits of cross-functional teams and how to work with other functions and external agencies in an effective manner.


Customer Centricity

Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.

Adapt to Change

Adapting to Change

Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue.

Your Agile Marketing Journey Starts Here

Learn the Basics

New to Agile concepts like visualizing workflow, prioritization, and test-and-learn? Take our FREE introductory course here.  

Learn from Others

Learn how organizations such as IBM, 3M, and Colt Technologies implemented Agile marketing in their organizations.

Join the Community

Over 1500 people actively learn and share together on our exclusive community platform. Access events, articles, discussion boards and more.


The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.

Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.

The Agile Marketing Alliance sets the new standard for ways of working in marketing, supporting knowledge, research, individuals and partner organizations.


If you haven't already, check out the learning from the Agile Marketing Alliance. It is too good not to share!
Micheleigh Perez
CX Expert
Loved the learning content! Well structured, thoughtful, and very valuable.
Elizabeth Venter
Thank you Agile Marketing Alliance for consistently posting such great learning content. Your articles, videos and podcasts are incredibly valuable.
Maité Verhoeven
Marketing Consultant

Our Partners


Breaking Free from the Approval Bottleneck

The Review and Approval stage is one of the most common sources of bottlenecks in marketing workflows. I’ve known teams who average 7-8 rounds of reviews for each work item. An average of 3-4 rounds of rework are not uncommon, delaying completion of work by weeks.  How can a team

Read More »