Want Marketing that is Lean, Agile & Customer Centric?
Your Learning and Community Hub
What is Agile Marketing?
Agile Marketing uses the power of Lean, Agile, Design Thinking, Customer Centricity and Experimentation to drive powerful results in modern marketing organizations, reducing overwhelm without increasing resources.
By visualizing work, focusing on capacity allocation, focusing on the customer, rapidly experimenting, and creating feedback loops, Agile marketing teams are able to achieve the following benefits
Stop the Overwhelm
Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity.
Improve Marketing Outcomes
Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization.
Bridge the Gap: Strategy & Execution
Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.
Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.
Adapting to Change
Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue.
Your Agile Marketing Journey Starts Here
Learn the Basics
New to Agile concepts like visualizing workflow, prioritization, and test-and-learn? Take our FREE introductory course here.
Learn from Others
Learn how organizations such as IBM, 3M, and Colt Technologies implemented Agile marketing in their organizations.
Join the Community
Over 1500 people actively learn and share together on our exclusive community platform. Access events, articles, discussion boards and more.
The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.
Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.
The Agile Marketing Alliance sets the new standard for ways of working in marketing, supporting knowledge, research, individuals and partner organizations.
WHAT OUR COMMUNITY SAYS
Why capacity management? Most marketers feel overwhelmed at some point in their work life by the amount of work demanded by stakeholders and the needs of the business. One way to get control of marketing work and avoid feeling overwhelmed is to manage capacity, especially team capacity, effectively. How do
You’re Not Alone Recent research about the use of AI in marketing and how marketers feel about AI reveals a contradiction: while nearly all surveyed marketers are using AI to some extent, even if they’re just experimenting with it, and a majority of marketers are optimistic about the value of
Marketers want to understand how to improve their campaigns’ conversions and ROI. They often want to test multiple factors and multiple choices for each factor. For example, a marketer might want to test 3 different prices, 3 different headline messages, and 2 different design approaches. To test all of those