Agility Customized for Marketers

We are a community and learning hub that helps marketers solve their toughest marketing challenges with agile, lean, and customer-centric marketing practices.

Now, more than ever, marketers are asked to do more with less.  To be more efficient and more effective.  

But how do marketers do that when they barely have time to do their day-to-day work? The answer lies in adopting existing practices like agile, lean, and customer-centricity, adapted for marketers. Here are just a few of our offerings.

Stopping the Overwhelm

Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity. 

Improving Marketing Outcomes

Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization.

Bridge the gap

Bridging the Gap: Strategy & Execution

Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.

Organizing Around Value

Organize marketing teams around value delivery, learn the benefits of cross-functional teams and how to work with other functions and external agencies in an effective manner.


Customer Centricity

Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.

Adapt to Change

Adapting to Change

Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue.

Real Marketers, Real Results

Don’t just take our word for it. Read our latest ebook and see how marketers from leading industries have transformed their strategies and achieved measurable results with an Agile marketing approach.

How Five Leaders Redefined Success with Agile Marketing

Our Offerings


Join the largest, global community of Agile marketers and tap into their collective wisdom. Peer learning, exclusive webinars, and real-world insights await.


Our courses fit your busy schedule while providing actionable skills you can apply directly to your work. Available in individual, team, and enterprise versions.

Digital Badges

Earn digital badges as you complete mini-courses. They’re a sign of your commitment and a mark of your expertise. Perfect for professionals and teams alike.

Our Partners

Ready to Make Your Marketing Agile?

Whether you’re looking to find a partner to support your agility, up-skill individually or transform your enterprise marketing team, we’re here to help. Find a partner, join our community, start with our digital badges, or dive into our in-depth courseware.

Our Latest Thinking

Is Agile Dead?

The following first appeared in Martech. It has been revised slightly. You may have heard “Agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared Agile has failed because proponents

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Creating Customer Value

How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales. It’s not that these business outcomes aren’t important; they’re critical. However, we deliver on these business outcomes only when we deliver customer value. In an

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Encouraging Empowerment

How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We also tend to believe that empowerment or at least autonomy is always a good thing.  Unfortunately, it’s not that simple. What Do We Mean by

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The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.

Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.

The Agile Marketing Alliance sets the new standard for ways of working in marketing, supporting knowledge, research, individuals and partner organizations.