The Twitter conversation pictured at the left brings up an interesting question: does Agile Marketing require more client involvement? I think it can require less client involvement, but it takes the right kind of client, in particular one who is willing to give the marketing agency freedom to do what they do best. I should preface my explanation […]
Does Agile Marketing Require More Client Involvement? Read More »
Which kind of activities are best suited for an initial implementation of Agile Marketing? Who do you involve, and when? What are the best practices that are most likely to ensure a successful initial implementation? I get asked these questions, or variants of them, frequently, and I’ll try to answer them in this blog post.
Getting Started with Agile Marketing Read More »
I love Scott Brinker’s Chief Marketing Technologist blog. Not many people know this, but a blog post by Scott in 2010 was the inspiration for this blog. I constantly find that Scott produces thoughtful, well written content. The latest post on his blog, by guest writer Sam Melnik, is a great example of this kind of inspiring
Marketing Capability Layers Read More »
I received a number of great comments on my last post, Organizing an Agile Marketing team. Several people commented that the organization presumed a large organization, aimed at business to business (B2B) marketing, with long lead times. To that, I plead guilty. What if you have only enough resources for a small team? And what if
Agile Marketing for Small Teams Read More »
How do you organize an Agile marketing team? Is the organization different than that of traditional marketing organizations? I think the answer is yes, it is different, both because of the use of Agile and also because modern marketing is very different from traditional marketing and demands a different organization. Here are my thoughts: Infrastructure
Organizing an Agile Marketing Team Read More »
How do you transform a brand? This is one of the toughest jobs for any marketer, to repair a damaged brand. Sometimes, it’s not repairing damage, but simply changing the attributes that the market associates with the brand. In early 2008, Howard Schultz of Starbucks was faced with this challenge. Starbucks, while a well recognized
The Transformation Agenda Read More »
There seems to be some confusion in the Agile world about the difference between Epics and Themes. At the Agile101 blog, Tara Hamilton-Whitaker, a certified scrum master, admits “People often (myself included!) get confused about the difference between Agile Themes, Epics and User Stories.” She then goes on to define them, and a healthy discussion ensues,
Agile vs agile I was struck recently by a comment on the Agile Marketing Facebook group: “Is there any other kind of marketing? I guess I missed out because I never went to work for one of the big old slow agencies. I always worked at small agencies and small companies which had startup mentalities.”
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