You asked for stories of how people are doing Agile Marketing in their organizations. We’re delivering stories in several different ways, one of which are our interviews that we’re doing as part of co-sponsoring the Marketing Agility Podcast with Frank Days. Check out this interview with Anthony Coppedge of IBM on the Practical Realities of Agile Marketing. If you’d […]
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How are development user stories and agile marketing user stories different? How do marketers implement user stories in their workflow? Let’s take a look at these issues. Development vs Marketing User Stories Here is a table of some of the differences between user stories used for development, compared to those used for Agile marketing: Development
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One of the most useful tools in Agile Development is the use of User Stories. These stories, typically recorded on a large index card, take the format: As a [role], I want to [task], so that I can [goal or benefit] On the back side of the card, developers will usually list the acceptance criteria
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How do you create Kanban boards for Agile marketing? What should the flows look like for common marketing functions like content marketing, demand generation, marketing operations, product marketing, events, and PR/social media? How do you combine multiple marketing disciplines into high-level boards that allow management to see the entirety of marketing initiatives and drill down
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While promoting my book, The Six Disciplines of Agile Marketing, over the last six weeks, I’ve produced some of the better content on Agile marketing of my time here at this blog. I thought I’d collect all of this content in one place. Podcasts The Marketing Book Podcast: “The Six Disciplines of Agile Marketing” by
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A few weeks ago I asked my readers what they’d like to make sure that I covered in my new book The Six Disciplines of Agile Marketing. I received lots of great ideas but one in particular from Pete Rakozy cried out for a new post. Pete asked for a step-by-step roll out plan over
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I’m happy to report that we now have Agile Marketing certification. We identified this as a need last year at the Sprint One event, and now thanks to the folks at IC Agile, as well as the hard work of Yuval Yeret, Andrea Fryrear of Agile Sherpas and yours truly, we have a certification. It
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What is the difference between doing agile vs being agile? All the difference in the world in terms of results.
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Agile Marketing is not a sprint. Agile Marketing is not a marathon. Agile Marketing is more like a life long commitment to exercise. You have to practice it every day, and over time, with commitment and consistency, the benefits begin to accrue. If you make a commitment to exercise, there are different aspects of exercise to
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How do you introduce Agile Marketing into an organization? I’ve watched many organizations struggle with this, with varying degrees of success. While there is no magic formula, I have a few suggestions based on experience. By the way, these thoughts are highly influenced by the best book I’ve ever read on change management, Point B by
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