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The following first appeared in Martech. It has been revised slightly. Is Agile dead? Tamás Polgár declared Agile is dead because proponents “merely parroted buzzwords and
How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales.
How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We
How marketing leaders choose to approach managing people significantly influences the success of their teams and, by extension, the organization. One leadership style that
There are several different kinds of organizational change. There is planned change, where organizations decide to enter a new business, or exit an old business,
Is autonomy, or empowerment as it is sometimes described, key to achieving marketing agility? Some studies have concluded that it is. Kalaignanam, Tuli, and Gall
More so than other C-suite roles, the role of the Chief Marketing Officer (CMO) stands out as essential, yet surprisingly fuzzy around the edges. This
Leaders often underestimate the power of decentralizing decision-making, preferring instead to lead with ego and control. But a decentralized approach not only enhances the agility
The Review and Approval stage is one of the most common sources of bottlenecks in marketing workflows. I’ve known teams who average 7-8 rounds of
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