Machinehood
One of the most intriguing books I’ve read this year is Machinehood by S.B. Divya. Set in the year 2095, AI and bots have taken
Jim Ewel
July 1, 2024
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Pivoting Toward the Customer: Vodafone’s Story
This blog brought to you by Danielle Roper of the Agile Business Consortium. See the video of Vodafone’s presentation here: Vodafone UK Digital: A Blooming Success! Cultivating
Melissa Reeve
May 9, 2024
The Impact of Sustainable Productivity
Sustaining a high level of productivity in marketing teams can have profound effects on the team’s overall performance and value to the organization. Here’s how
Jim Ewel
April 24, 2024
The ROI of Agile Marketing
What is the ROI of Agile Marketing? This is a common question from leaders and decision-makers and is not easy to answer. The best answer
Jim Ewel
April 22, 2024
The Future of Work
What will the future of work be in 2030? What about 2050? How will workplace productivity be impacted? While it’s difficult to predict the future,
Jim Ewel
April 21, 2024
Is Agile Dead
The following first appeared in Martech. It has been revised slightly. Is Agile dead? Tamás Polgár declared Agile is dead because proponents “merely parroted buzzwords and
Jim Ewel
April 11, 2024
Creating Customer Value
How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales.
Jim Ewel
April 4, 2024
Encouraging Empowerment
How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We
Jim Ewel
March 28, 2024
How Servant Leadership Supports High Performing Marketing Teams
How marketing leaders choose to approach managing people significantly influences the success of their teams and, by extension, the organization. One leadership style that
Melissa Reeve
March 28, 2024
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