What is Agile Marketing? Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Focusing on customer value and business outcomes over activity and outputs Delivering value early and often over waiting for perfection Learning through experiments and data over opinions and conventions Cross-functional collaboration over silos …
The Right Way to Organize Agile Marketing Teams How do you organize Agile marketing teams? Is the organization of Agile marketing teams different than that of traditional marketing organizations? Is there one right way? The answer is yes, it is different, both because of the use of Agile and also because modern marketing is very …
Free Agile Marketing Mini-Courses The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing. This course, which introduces you to the basics of Agile marketing, covers the following topics: what is Agile marketing, what are the values and principles in the Agile marketing manifesto, how Agile marketing relates to modern …
February Checklist Challenge Our February Checklist Challenge is Organizing Marketing Teams and Making Them Effective. We’ll look at some of the issues with traditional marketing structures and why they often lead to conflicts and less efficient workflow. Later in the month, we’ll take a look at the following: How to organize teams around value What …
Survive and Thrive in 2023 The Agile Marketing Alliance and Bright Networks have partnered to provide the Agile Marketers Guide to Surviving and Thriving in 2023. This in-depth report covers topics such as: Surviving a Recession Artificial Intelligence (AI) Trends, Tools and Techniques The Rise of Gen Z Web 3 and more Get The Agile …
AI Is Real (Finally) Since the mid-eighties, I’ve been hearing that AI is just around the corner and about to revolutionize our lives, including our professional lives. But the technology has never lived up to the promise. Until now. Over the last 2 weeks, millions of people have interacted with a new AI tool called Chat-GPT . …
The Practical Realities of Agile Marketing You asked for stories of how people are doing Agile Marketing in their organizations. We’re delivering stories in several different ways, one of which are our interviews that we’re doing as part of co-sponsoring the Marketing Agility Podcast with Frank Days. Check out this interview with Anthony Coppedge of IBM on the Practical …
While promoting my book, The Six Disciplines of Agile Marketing, over the last six weeks, I’ve produced some of the better content on Agile marketing of my time here at this blog. I thought I’d collect all of this content in one place. Podcasts The Marketing Book Podcast: “The Six Disciplines of Agile Marketing” by …
The Six Disciplines of Agile Marketing: Recent Podcasts and Articles Read More »
The Twelve-Week Agile Marketing Adoption Plan A few weeks ago I asked my readers what they’d like to make sure that I covered in my new book The Six Disciplines of Agile Marketing. I received lots of great ideas but one in particular from Pete Rakozy cried out for a new post. Pete asked for …
Agile Marketing Certification I’m happy to report that we now have Agile Marketing certification. We identified this as a need last year at the Sprint One event, and now thanks to the folks at IC Agile, as well as the hard work of Yuval Yeret, Andrea Fryrear of Agile Sherpas and yours truly, we have …
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