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Social media teams must always be paying attention to and responding to current trends. To achieve the highest level of responsiveness, many social media teams
Introduction Traditional marketing begins with business objectives and develops marketing campaigns to deliver results. Outcome-based marketing starts with customer outcomes – defining what the customer
In 2016, Alistair Cockburn, one of the signers of the Agile Manifesto for Software Development, wrote a piece called “The Heart of Agile.” If you
Case studies in agility in marketing from the 2023 Agile Business Awards including NatWest, Save the Children UK, and Saba
Every Agile adoption in marketing needs an Agile Champion. Sometimes more than one. The Agile Champion can be a senior leader, a mid-level manager, or
All the Tools You Need to Succeed Today we are announcing our Supporters program for those who want to support marketing agility. As a member
Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Focusing on customer value and business outcomes
How do you organize Agile marketing teams? Is the organization of Agile marketing teams different than that of traditional marketing organizations? Is there one right
The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing. This course, which introduces you to the basics of Agile
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