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The Future of Work

What will the future of work be in 2030? What about 2050? How will workplace productivity be impacted? While it’s difficult to predict the future,

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Is Agile Dead

The following first appeared in Martech. It has been revised slightly. Is Agile dead?  Tamás Polgár declared Agile is dead because proponents “merely parroted buzzwords and

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Creating Customer Value

How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales.

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Encouraging Empowerment

How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We

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