Free Mini Courses
Free Mini-Courses The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing Introduction to Scrum for Marketers Introduction to Kanban for Marketers Check out these mini-courses.
February Checklist Challenge
February Checklist Challenge Our February Checklist Challenge is Organizing Marketing Teams and Making Them Effective. We’ll look at some of the issues with traditional marketing structures and why they often lead to conflicts and less efficient workflow. Later in the month, we’ll take a look at the following: How to organize teams around value What …
Survive and Thrive in 2023
Survive and Thrive in 2023 The Agile Marketing Alliance and Bright Networks have partnered to provide the Agile Marketers Guide to Surviving and Thriving in 2023. This in-depth report covers topics such as: Surviving a Recession Artificial Intelligence (AI) Trends, Tools and Techniques The Rise of Gen Z Web 3 and more Get The Agile …
AI is Real (Finally)
Since the mid-eighties, I’ve been hearing that AI is just around the corner and about to revolutionize our lives, including our professional lives. But the technology has never lived up to the promise. Until now. Over the last 2 weeks, millions of people have interacted with a new AI tool called Chat-GPT . At the risk of …
The Practical Realities of Agile Marketing
You asked for stories of how people are doing Agile Marketing in their organizations. We’re delivering stories in several different ways, one of which are our interviews that we’re doing as part of co-sponsoring the Marketing Agility Podcast with Frank Days. Check out this interview with Anthony Coppedge of IBM on the Practical Realities of Agile Marketing. If you’d like …
Creating Support for Agile Marketing
Let’s admit it: change is hard. Most people are more comfortable with the status quo, no matter how dysfunctional or painful, than they are with change. Change involves risk. Change may impact things that people like about their working environment and their relationships with their co-workers, the people who report to them, and their boss. …
