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Dive into Our Latest Thinking on Agile Marketing

Achieving Better Marketing Outcomes

Introduction Traditional marketing begins with business objectives and develops marketing campaigns to deliver results. Outcome-based marketing starts with customer outcomes – defining what the customer

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The Heart of Agile

In 2016, Alistair Cockburn, one of the signers of the Agile Manifesto for Software Development, wrote a piece called “The Heart of Agile.” If you

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What Is Agile Marketing

Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Focusing on customer value and business outcomes

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Free Agile Marketing Mini Courses

The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing. This course, which introduces you to the basics of Agile

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