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Real Stories, Fresh Voices:
THe MODRN MARKETING PODCAST

Welcome to the ModRn Marketing podcast  by the Agile Marketing Alliance, where we  help marketers get more done, improve their ROI, respond to change, & rediscover the joy of marketing.

Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba

Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel speak with Sylvia Rausch, the Marketing Director at Saba Group, a European car parking operator. Sylvia shares her journey towards applying agile practices into Saba’s marketing operations. She discusses how […]

Agile Marketing Insights from US Cellular and BrightSpeed

Agile Marketing Insights from US Cellular and BrightSpeed In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Steve DeCaspers, Vice President of Marketing at BrightSpeed, and Megan Corcoran, Senior Director of Prepaid at US Cellular. They discuss their experiences introducing agile marketing techniques at US Cellular, including challenges faced and successes […]

Embracing Agile Leadership and Culture in Marketing

Embracing Agile Leadership and Culture in Marketing In this episode of the Modrn Marketing podcast, hosted by Melissa Reeve, Simon Hayward, Global Advisor on Leadership and Culture at Accenture, and author of ‘The Agile Leader‘, discusses the importance of changing culture and leadership in organizations to achieve success. He elaborates on the concept of agile […]

Using SAFe + Marketing with Erica Korman of HiD

Using SAFe + Marketing with Erica Korman of HiD In this episode of the Modrn Marketing Podcast, hosts Melissa Reeve and Jim Ewel talk to Erica Korman, Director of Marketing Campaigns at HID. Erica shares her experiences navigating the Agile marketing journey within her team, and how the use of Agile methodologies, including aspects of SAFe, have […]

Embracing Agile Marketing Approaches: A Conversation with Steve Davis

Embracing Agile Marketing Approaches: A Conversation with Steve Davis In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations […]

Implementing Agile in Marketing: A Conversation with Great Dane's Leadership

Implementing Agile Marketing: A Conversation with Great Dane’s Leadership In this episode of the ModRn Marketing Podcast, hosts Melissa Reeve and Jim Ewel converse with Brandie Fuller, VP of Commercial Excellence, Taylor Giem, RTE for the Marketing Group, and Noah Thomas, Director of Marketing at Great Dane. The guests present their journey of transitioning their day-to-day marketing activities […]