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Jim Ewel

Agile Marketing

What Is Agile Marketing

What is Agile Marketing? Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Focusing on customer value and business outcomes over activity and outputs Delivering value early and often over waiting for perfection Learning through experiments and data over opinions and conventions Cross-functional collaboration over silos …

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Agile Marketing courses

Free Agile Marketing Mini Courses

Free Agile Marketing Mini-Courses The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing. This course, which introduces you to the basics of Agile marketing, covers the following topics: what is Agile marketing, what are the values and principles in the Agile marketing manifesto, how Agile marketing relates to modern …

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AI is Real (Finally)

AI Is Real (Finally) Since the mid-eighties, I’ve been hearing that AI is just around the corner and about to revolutionize our lives, including our professional lives. But the technology has never lived up to the promise. Until now. Over the last 2 weeks, millions of people have interacted with a new AI tool called Chat-GPT . …

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Anthony Coppedge

The Practical Realities of Agile Marketing

The Practical Realities of Agile Marketing You asked for stories of how people are doing Agile Marketing in their organizations. We’re delivering stories in several different ways, one of which are our interviews that we’re doing as part of co-sponsoring the Marketing Agility Podcast with Frank Days. Check out this interview with Anthony Coppedge of IBM on the Practical …

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The Six Disciplines of Agile Marketing: Recent Podcasts and Articles

While promoting my book, The Six Disciplines of Agile Marketing, over the last six weeks, I’ve produced some of the better content on Agile marketing of my time here at this blog. I thought I’d collect all of this content in one place. Podcasts The Marketing Book Podcast: “The Six Disciplines of Agile Marketing” by …

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