Work in Progress or WIP is defined as “The tasks currently being worked on by a team.” WIP can be measured for the entire team, for an individual, or for a particular stage in your workflow. Let’s take a look at the various ways to measure WIP and why limiting WIP will help you improve …
I recently came across a marketing idea that I think more marketers, particularly those of us who aspire to marketing agility, should consider. In his book “Play Bigger,” Christopher Lochhead defines two different approaches to marketing. In the traditional “peanut butter” approach, marketers take their yearly budget, divide it roughly into quarters, spread it across …
WSJF represents a third approach to prioritization as an alternative to the ICE method of prioritization and the MoSCoW method of prioritization that we’ve covered in previous blog posts. What is WSJF Prioritization? WSJF stands for Weighted Shortest Job First. It is a tool used in the Scaled Agile Framework (SAFe), primarily by product teams …
A previous blog post titled Feeling Overwhelmed? How Agile Can Help briefly describes the MoSCoW method of prioritization. This post goes into more detail, explaining its origins, how best to use the MoSCoW method, and where it may not be as strong as other methods of prioritization. Origins of the MoSCoW Method of Prioritization Software …
Introduction Are you feeling overwhelmed as a marketer? Marketing is a fast-paced profession. The digital era has exponentially increased the number of channels, campaigns, and metrics that marketers must manage. When overwhelmed, even the most seasoned marketing veterans can find themselves struggling to keep up. But what if there was a way to streamline your …
Introduction User stories are very useful for marketers who want to ensure that their deliverables are customer-centric: they identify the audience, what the audience wants to get done, and why. You can read about user stories here, here, and here. How do you get started writing user stories? Most people start with the deliverable and …
An Alternative Approach to User Stories for B2B Agile Marketers Read More »
Introduction Tasks are the lifeblood of any Agile marketing team. They’re the atomic units that make up the workflow of a project. The ability to break down a project into bite-sized, manageable tasks can often be the difference between success and failure. So, how do successful Agile marketing teams dissect a project or a deliverable …
Introduction Agile marketers who manage stakeholder relationships successfully are more likely to satisfy these internal customers and deliver better outcomes for the organization. Managing stakeholder relationships requires identifying the key stakeholders, being clear on who manages the relationships, understanding when to get them involved, and ensuring transparency, regular communication, and responsiveness. Let’s take a look …
Managing Stakeholder Relationships in Agile Marketing Read More »
Photo by Eva Bronzini Introduction Sometimes people tell me that Agile marketing is too tactical and incompatible with marketing strategy. The implication is that marketing strategy is more important and deserves more focus. In my opinion, Agile marketing is not incompatible with marketing strategy. Marketing strategy should inform Agile marketing, and Agile marketing should inform …
People often think that Agile marketing is new. In reality, it has been happening for years. Below are just a few of the publicly available stories of Agile marketing in action. To share your story of Agile marketing, please contact us. “Our plan for launching new products has been completely refined using the agile methodology. …
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