One of the most intriguing books I’ve read this year is Machinehood by S.B. Divya. Set in the year 2095, AI and bots have taken over most of the work that humans once did, leaving humans little to do but supervise the bots or work in the gig economy, doing the very few tasks that […]
Sustaining a high level of productivity in marketing teams can have profound effects on the team’s overall performance and value to the organization. Here’s how it impacts various facets of the marketing function: Increased Output and Efficiency High productivity ensures marketing campaigns are executed faster and more efficiently, allowing teams to handle multiple projects in
The Impact of Sustainable Productivity Read More »
What is the ROI of Agile Marketing? This is a common question from leaders and decision-makers and is not easy to answer. The best answer requires you to establish a baseline before you embark on your Agile marketing journey, decide which incremental improvements can be attributed to Agile marketing, and keep track of your costs
The ROI of Agile Marketing Read More »
What will the future of work be in 2030? What about 2050? How will workplace productivity be impacted? While it’s difficult to predict the future, it’s clear that the landscape of work is poised to undergo transformative shifts influenced by rapidly evolving technologies, demographic changes, and changing business practices. Workplace productivity will also be impacted,
The Future of Work Read More »
The following first appeared in Martech. It has been revised slightly. Is Agile dead? Tamás Polgár declared Agile is dead because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.” Scott Middleton said agile is dead and that McKinsey killed it by promoting an “Agile transformation office” and moving away from
How do marketers create customer value? All too often, we get caught up in hitting our business metrics: sales-qualified leads, conversions, pipeline, conversions, and sales. It’s not that these business outcomes aren’t important; they’re critical. However, we deliver on these business outcomes only when we deliver customer value. In an influential HBR article titled “Is
Creating Customer Value Read More »
How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We also tend to believe that empowerment or at least autonomy is always a good thing. Unfortunately, it’s not that simple. What Do We Mean by Empowerment? The dictionary definition of
Encouraging Empowerment Read More »
There are several different kinds of organizational change. There is planned change, where organizations decide to enter a new business, or exit an old business, or reorganize. There is unplanned change, where organizations need to respond to change: a competitive threat, an economic downturn, a supply chain disruption, or a sudden increase in costs. There
How Autonomy Supports Organizational Change Read More »
Is autonomy, or empowerment as it is sometimes described, key to achieving marketing agility? Some studies have concluded that it is. Kalaignanam, Tuli, and Gall concluded that “flexible structures that promote cross-functional collaboration and cross-pollination of knowledge are crucial for enabling marketing agility at an organizational level.” This can be even more important when the
Embracing Autonomy: The Key to Marketing Agility Read More »
The Review and Approval stage is one of the most common sources of bottlenecks in marketing workflows. I’ve known teams who average 7-8 rounds of reviews for each work item. An average of 3-4 rounds of rework are not uncommon, delaying completion of work by weeks. How can a team break free of the approval
Breaking Free from the Approval Bottleneck Read More »
© 2023 Agile Marketing Alliance, Inc. All rights reserved
