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BADGES to Boost Your CAREER.

Bite-sized knowledge that  accelerates Agility.

Purchase access to badges individually or become a Supporter of the Agile Marketing Alliance and gain access to all badge-based learning.  Structured to learn on-the-go with articles, podcasts and videos to give you an introduction to key concepts in Agile Marketing

Workflow Management

Learn to visualize and manage your workflow and how to apply techniques like setting Work in Progress (WIP) limits and making Process Policies explicit.
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$49 

or Free when you become a  Supporter

Organizing Agile Teams
Explore how to organize teams around value, the benefits of cross-functional teams and how to work with other functions in an Agile marketing environment.
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$49 

or Free when you become a  Supporter
Experiments and Data
Dive into how to structure experiments, how to apply a learning mindset, and bring a structured, test-and-learn approach to improves your chance of success.
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$49 

or Free when you become a  Supporter

Customer Centricity
Learn how to conduct great customer interviews, overcome challenges to customer centricity and how to create a voice of the customer program.
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$49 

or Free when you become a  Supporter
Agile Culture
Learn how to create an Agile culture by encouraging a growth mindset, having leaders lead by example, and hiring people who will support a more Agile way of working.
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$49 FREE

or Free when you become a  Supporter

Scaling Agile Marketing
Get introduced to scaling  Agile practices across large, enterprise marketing organizations. Includes topics on budgeting, decision making, measurement, and value streams.
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$49 

or Free when you become a  Supporter

Adapting to Change
Adapting to Change

Learn how organizations can adapt to market changes, and how to use Agile marketing to introduce change without causing change fatigue.
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$49 

or Free when you become a  Supporter

Supporting memberSHIP

Become a monthly or yearly Supporter of the Agile Marketing Alliance, and gain access to ALL of the badge-based learning, PLUS access to the complete toolkits and templates library, mini-courses and on-demand webinars.

Valued at $294, Supporting Members get access for $11.99/month or $119/year – a 60% discount

WHAT OUR LEARNERS SAY

If you haven't already, check out the learning from the Agile Marketing Alliance. It is too good not to share!
Micheleigh Perez
CX Expert
Loved the learning content! Well structured, thoughtful, and very valuable.
Elizabeth Venter
Thank you Agile Marketing Alliance for consistently posting such great learning content. Your articles, videos and podcasts are incredibly valuable.
Maité Verhoeven
Marketing Consultant

LEARN SKILLS AND EARN BADGES

Purchase access to badges individually or become a Supporter of the Agile Marketing Alliance and gain access to all badge-based learning.

Managing Workflow

The Managing Workflow digital badge will focus on why it is important to visualize and manage your workflow, giving concrete examples along the way. The course will also cover how to measure workflow and techniques like setting Work in Progress (WIP) limits and Process Policies. Learning Objectives:
  • Describe the benefits of managing workflow
  • Demonstrate techniques for visualizing workflow
  • Explain the basics of Kanban, including WIP limits and Process Policies
  • Recognize techniques to measure workflow
  • Learn a seven-step process for improving your workflow
Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 2.5 Hours, self-paced, asynchronous
Price: $49 (or FREE when you become a Supporting Member)

Organizing agile teams

The Organizing Agile Teams digital badge helps marketers structure Agile teams to make them more efficient and effective. The course explores how to organize teams around value, the benefits of cross-functional teams and how to work with other functions and external agencies in an Agile marketing environment. Learning Objectives: Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 3.5 Hours, self-paced, asynchronous
Price: $49 (or FREE when you become a Supporting Member)

Agile experiments and data

The Experiments and Data digital badge explores learning through experiments and data over opinions and conventions. Learners will dive into how to structure experiments in an Agile environment, how to apply a learning mindset in order to detect changes in our customers' needs and preferences and bring a structured, test-and-learn approach to incremental delivery. Learning Outcomes:
  • Describe how to write a well-formed hypothesis
  • Summarize the value of a hypothesis backlog
  • Identify how to break campaigns down into testable elements
  • Establish measurement criteria and how to avoid vanity metrics
  • Summarize models for improving your conversion rates
  • Describe statistical significance and its importance
  • Explain how to create a data-driven culture
Outcome: Digital Badge, no exam
Length: Five modules
Time to complete: 2.5 Hours, self-paced, asynchronous
Price: $49 (or FREE when you become a Supporting Member)

Customer centricity

The digital badge on Customer Centricity explores the value of putting a laser focus on the customer, including ways to better engage with the customer. Learn how Agile marketing drives customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and how to create a voice of the customer program. Learning Objectives:
  • Recognize the value of customer centricity
  • Explain how to conduct a great customer interview
  • Describe how to create great customer personas
  • Discover how to form a voice of the customer program
  • Explain how to incorporate design thinking into marketing efforts
  • Identify success patterns in customer centricity
  • Recognize how to make customer centricity part of your culture
  • State how to overcome challenges to customer centricity
Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 3 Hours, self-paced, asynchronous
Price:$49 FREE when you become a supporter

AGILE CUlTURE

Creating an Agile Culture digital badge explores the elements needed to foster and grow Agile marketing in an organization. Agile culture doesn't evolve overnight, but must be nurtured by encouraging a growth mindset, having leaders lead by example, and hiring people who will support a more Agile way of working. Learning Objectives:
  • Describe a growth mindset and why it is important to marketing Agility
  • Outline the advantages of an Agile culture
  • Articulate four ways marketing managers can foster marketing Agility
  • Understand how guidelines, guardrails and safeguards can support and Agile culture
  • Explain barriers to adopting an Agile culture
  • Describe six characteristics of a great Agile marketing hire
  • Summarize the organizational structures that support and Agile culture
Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 3 Hours, self-paced, asynchronous
Price:$49 CURRENTLY FREE

scaling agile marketing

The Scaling Agile Marketing digital badge takes a look at how to take Agile practices and scale them across large, enterprise marketing organizations. Covering everything from budgeting to decision making, measurement to value streams, this primer gives you the basics you need to get started. Learning Objectives:
  • Recognize the benefits and challenges of scaling Agile marketing
  • Describe the major frameworks for scaling Agile marketing
  • Summarize typical obstacles faced when implementing Agile at scale
  • Identify how to use cadence and synchronization to create alignment
  • Recognize budget considerations when operating Agile marketing at scale
  • State the role of value streams in organizing Agile marketing teams at scale
Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 4 Hours, self-paced, asynchronous
Price: $49 (or FREE when you become a Supporting Member)
Adapting to Change

Adapting to Change

The Adapting to Change digital badge introduces you to the acronym VUCA, how organizations can adapt to market changes, and how to use Agile marketing to introduce change without causing change fatigue. Learning Objectives:
  • Recall the meaning of VUCA and what it means for marketers
  • Describe how to reduce change fatigue for teams
  • State how to implement changes mid-Sprint
  • Identify how human characteristics impact prioritization
  • Recognize how to sense market trends and other market changes
  • State how durable teams creates resiliency toward changes
  • Describe the importance of leadership behavior in adapting to change
  • Identify the role of Inspecting and Adapting to adapting to change
Outcome: Digital Badge, no exam
Length: Five modules
Time to complete: 4.5 Hours, self-paced, asynchronous
Price: $49 (or FREE when you become a Supporting Member)

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