Agility. Made for Marketers.
Your Learning and Community Hub
Solving your toughest marketing challenges
Now, more than ever, marketers are asked to do more with less. To be more efficient and more effective.
But how do marketers do that, when they barely have time to do their day-to-day work? The answer lies in practices that exist, but needed to be adapted for marketers.
The Agile Marketing Alliance, together with our partners and community, support a set of marketing-specific tools and techniques to help you solve challenges, including:
Stopping the Overwhelm
Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity.
Improving Marketing Outcomes
Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization.
Bridging the Gap: Strategy & Execution
Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.
Organizing Around Value
Organize marketing teams around value delivery, learn the benefits of cross-functional teams and how to work with other functions and external agencies in an effective manner.
Customer Centricity
Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.
Adapting to Change
Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue.
Real Marketers, Real Results
Don’t just take our word for it. Read our latest e-book and see how marketers from leading industries have transformed their strategies and achieved measurable results with an agile marketing approach.
Our Offerings
Connect, Learn, Grow
Join the largest, global community of Agile marketers and tap into their collective wisdom. Peer learning, exclusive webinars, and real-world insights await.
Real Skills. Bite-sized Lessons
Our courses fit your busy schedule while providing actionable skills you can apply directly to your work. We maximize your time with actionable learning.
Digital Badges
Earn digital badges as you complete courses. They’re a sign of your commitment and a mark of your growing expertise. Perfect for professionals and teams alike.
Our Partners
Ready to Make Your Marketing Agile?
Whether you’re looking to find a partner to support your agility, up-skill individually or transform your enterprise marketing team, we’re here to help. Find a partner, join our community, start with our digital badges, or dive into our in-depth courseware.
Our Latest Thinking
Decentralized Decisions: The Critical Role of Leadership Alignment
Leaders often underestimate the power of decentralizing decision-making, preferring instead to lead with ego and control. But a decentralized approach not only enhances the agility and flexibility of marketing teams but also significantly contributes to their sense of empowerment and ability to create flow in the organization. Leaders who embrace
Breaking Free from the Approval Bottleneck
The Review and Approval stage is one of the most common sources of bottlenecks in marketing workflows. I’ve known teams who average 7-8 rounds of reviews for each work item. An average of 3-4 rounds of rework are not uncommon, delaying completion of work by weeks. How can a team
Visualization in Work Management: How Seeing is Believing and Achieving
Why does visualization help individuals and teams increase their efficiency, improve collaboration, and make better decisions, even in the face of uncertainty? Let’s take a look at the science behind visualization’s prowess, as well as some examples of where visualization is being used to achieve these benefits. The Science and
OUR MISSION
The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.
Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.
The Agile Marketing Alliance sets the new standard for ways of working in marketing, supporting knowledge, research, individuals and partner organizations.
