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What is Agile Marketing?
Agile Marketing uses the power of Lean, Agile, Design Thinking, Customer Centricity and Experimentation to drive powerful results in modern marketing organizations, reducing overwhelm without increasing resources.
By visualizing work, focusing on capacity allocation, focusing on the customer, rapidly experimenting, and creating feedback loops, Agile marketing teams are able to achieve the following benefits
Stop the Overwhelm
Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity.
Improve Marketing Outcomes
Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization.
Bridge the Gap: Strategy & Execution
Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.
Organize Around Value
Organize marketing teams around value delivery, learn the benefits of cross-functional teams and how to work with other functions and external agencies in an effective manner.
Customer Centricity
Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.
Adapting to Change
Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue.
Your Agile Marketing Journey Starts Here
Learn the Basics
New to Agile concepts like visualizing workflow, prioritization, and test-and-learn? Take our FREE introductory course here.
Learn from Others
Learn how organizations such as IBM, 3M, and Colt Technologies implemented Agile marketing in their organizations.
Join the Community
Over 1500 people actively learn and share together on our exclusive community platform. Access events, articles, discussion boards and more.
OUR MISSION
The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.
Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.
The Agile Marketing Alliance sets the new standard for ways of working in marketing, supporting knowledge, research, individuals and partner organizations.
WHAT OUR COMMUNITY SAYS
Our Partners
RECENT ARTICLES
Accelerating Marketing Success Through Testing
How Natwest Employed Test and Learn to Improve Some Marketing Returns up to 240 percent! A guest post by Danielle Roper of the Agile Business Consortium Are you achieving your New Year’s Resolutions? Breaking them? But isn’t the word resolution, a firm decision to do or not to do something,
The Challenges of Measuring the ROI of Marketing
Marketing—and its impact on the bottom line—has never been more scrutinized. Companies spend a lot of money on marketing, generally around 9-10% of revenues in recent years, according to Gartner and Deloitte. It’s natural for companies to want to know what they get for all that marketing spend. Many CFOs
How Agile Can Help Leaders Overcome Collaboration Challenges
One of the biggest challenges facing marketing is a lack of alignment at the leadership level. The lack of alignment often trickles down to the teams in the form of conflicting priorities and rework. In short, collaboration remains a critical challenge for many leaders. As highlighted in Ron Carucci and
