How Five Giants Redefined Success
with Modrn Marketing
For Marketing Leaders Seeking Tangible Results
This eBook is a must-read for marketing professionals aiming to drive significant improvements in their strategies and outcomes using Modrn marketing techniques such as Lean, Agile, and Experimentation.
Each story is a unique blend of challenges, strategies, and triumphs, offering invaluable insights into modern marketing’s transformative power.
How Five Leaders Created Success with Modrn Marketing
Unlock the Power of Modrn Marketing
Dive into the stories of five industry leaders – Colt Technology Services, Huntington National Bank, 3M, HiD, and IBM – and learn how they revolutionized their marketing strategies with modern marketing techniques such as Lean, Agile, Customer Centricity, Experimentation and Design Thinking.
- Colt Technology Services: Witness a 500% improvement in metrics through a shift from output-focused to outcome-driven strategies.
- Huntington National Bank: Learn how structured, data-driven change can align and deliver exceptional value.
- 3M: Explore the pivot to Agile marketing, emphasizing rapid, data-driven decision-making.
- HiD achieved 116% increase in pipeline by adopting Agile Marketing.
- IBM: Understand the transformative journey towards collaboration, client-centricity, and continuous feedback.
- Get inspired by real-world examples of Modrn marketing success.
- Learn practical, data-driven strategies to implement in your own organization.
- Understand how to shift from to Modrn marketing methodologies for better results.