Agility Customized for Marketers

We are a community and learning hub that helps marketers solve their toughest marketing challenges with agile, lean, and customer-centric marketing practices.

Now, more than ever, marketers are asked to do more with less.  To be more efficient and more effective.  

But how do marketers do that when they barely have time to do their day-to-day work? The answer lies in adopting existing practices like agile, lean, and customer-centricity, adapted for marketers. Here are just a few of our offerings.

Stopping the Overwhelm

Stop feeling overwhelmed by visualizing your workflow, prioritizing the most important work, and measuring and managing your capacity. 

Improving Marketing Outcomes

Learn how to test and learn, fail fast, and improve the ROI of your marketing through experimentation and optimization.

Bridge the gap

Bridging the Gap: Strategy & Execution

Bridge the gap between strategy and execution by getting agreement on priorities, managing stakeholder relationships, and running effective planning sessions.

Organizing Around Value

Organize marketing teams around value delivery, learn the benefits of cross-functional teams and how to work with other functions and external agencies in an effective manner.

Customer

Customer Centricity

Learn how to institutionalize customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and create a voice of the customer program.

Adapt to Change

Adapting to Change

Learn how to respond to volatility, uncertainty, complexity, and ambiguity and adapt to change without change fatigue.

Real Marketers, Real Results

Don’t just take our word for it. Read our latest ebook and see how marketers from leading industries have transformed their strategies and achieved measurable results with an Agile marketing approach.

How Five Leaders Redefined Success with Agile Marketing

Our Offerings

Community

Join the largest, global community of Agile marketers and tap into their collective wisdom. Peer learning, exclusive webinars, and real-world insights await.

Courses

Our courses fit your busy schedule while providing actionable skills you can apply directly to your work. Available in individual, team, and enterprise versions.

Digital Badges

Earn digital badges as you complete mini-courses. They’re a sign of your commitment and a mark of your expertise. Perfect for professionals and teams alike.

Our Partners

Ready to Make Your Marketing Agile?

Whether you’re looking to find a partner to support your agility, up-skill individually or transform your enterprise marketing team, we’re here to help. Find a partner, join our community, start with our digital badges, or dive into our in-depth courseware.

Our Latest Thinking

Pivoting Toward the Customer: Vodafone’s Story

This blog brought to you by Danielle Roper of the Agile Business Consortium.  See the video of Vodafone’s presentation here:  Vodafone UK Digital: A Blooming Success! Cultivating Vodafone’s Agile Garden Pivoting means changing your business strategy to adapt to market needs or improve revenue. The process can involve changes to the product, service,

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The Impact of Sustainable Productivity

Sustaining a high level of productivity in marketing teams can have profound effects on the team’s overall performance and value to the organization. Here’s how it impacts various facets of the marketing function: Increased Output and Efficiency High productivity ensures marketing campaigns are executed faster and more efficiently, allowing teams

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The ROI of Agile Marketing

What is the ROI of Agile Marketing? This is a common question from leaders and decision-makers and is not easy to answer. The best answer requires you to establish a baseline before you embark on your Agile marketing journey, decide which incremental improvements can be attributed to Agile marketing, and

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OUR MISSION

The results are clear: happier, more productive marketers. Leaders who know where marketing dollars get spent. A shared sense of responsibility to serve the customer. An unshakable ability to respond to change. A desire to relentlessly improve.

Every marketer deserves a work environment like this. Marketing Agility benefits everyone AND the bottom line.

The Agile Marketing Alliance sets the new standard for ways of working in marketing, supporting knowledge, research, individuals and partner organizations.