Digital Badges

Quickly Master New Topics

Our digital badges are structured to learn on-the-go with articles, podcasts and videos to give you an introduction to key concepts in Agile Marketing.

Earn each badge for $49 or purchase a Community+ Pass to access all badges for $11.99/monthly or $119/yearly

Learn how to create an Agile culture by encouraging a growth mindset, having leaders lead by example, and hiring people who will support a more Agile way of working.
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~~$49~~ FREE

Learn to visualize and manage your workflow and how to apply techniques like setting Work in Progress (WIP) limits and making Process Policies explicit.
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$49

Dive into how to structure experiments, how to apply a learning mindset, and bring a structured, test-and-learn approach to improves your chance of success.
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$49

GET MORE VALUE

Buy a COMMUNITY+ PASS for $11.99/month or $119.00/year to earn unlimited access to digital badges.

Learn how to conduct great customer interviews, overcome challenges to customer centricity and how to create a voice of the customer program.
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$49

Explore how to organize teams around value, the benefits of cross-functional teams and how to work with other functions in an Agile marketing environment.
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$49

Get introduced to scaling Agile practices across large, enterprise marketing organizations. Includes topics on budgeting, decision making, measurement, and value streams.
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$49

Learn how organizations can adapt to market changes, and how to use Agile marketing to introduce change without causing change fatigue.
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$49

BEST VALUE -- Community+ Pass

Purchase a Community+ Pass and gain access to ALL of the badge-based learning, PLUS access to the complete toolkits and templates library, mini-courses and on-demand webinars.

Valued at $294, Community+ passholders get access for $11.99/month or $119/year – a 60% discount

WHAT OUR LEARNERS SAY

If you haven't already, check out the learning from the Agile Marketing Alliance. It is too good not to share!

Micheleigh Perez

CX Expert

Loved the learning content! Well structured, thoughtful, and very valuable.

Elizabeth Venter

Agile Transformation Lead

Thank you Agile Marketing Alliance for consistently posting such great learning content. Your articles, videos and podcasts are incredibly valuable.

Maité Verhoeven

Marketing Consultant

LEARN SKILLS AND EARN BADGES

Purchase access to badges individually or become a COMMUNITY+ pass holder of the Agile Marketing Alliance and gain access to all badge-based learning.

Managing Workflow

The Managing Workflow digital badge will focus on why it is important to visualize and manage your workflow, giving concrete examples along the way. The course will also cover how to measure workflow and techniques like setting Work in Progress (WIP) limits and Process Policies. Learning Objectives:

Describe the benefits of managing workflow
Demonstrate techniques for visualizing workflow
Explain the basics of Kanban, including WIP limits and Process Policies
Recognize techniques to measure workflow
Learn a seven-step process for improving your workflow

Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 2.5 Hours, self-paced, asynchronous
Price: $49

Organizing agile teams

The Organizing Agile Teams digital badge helps marketers structure Agile teams to make them more efficient and effective. The course explores how to organize teams around value, the benefits of cross-functional teams and how to work with other functions and external agencies in an Agile marketing environment. Learning Objectives:

Illustrate how to organize teams around value
Describe roles and how to build cross-functional teams
Identify how to build resilient learning teams
Recognize the power of self-organizing teams
Interpret Tuckman's stages of team development
Examine how to work with agencies in cross-functional teams
Summarize how to scale cross-functional teams

Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 3.5 Hours, self-paced, asynchronous
Price: $49

Agile experiments and data

The Experiments and Data digital badge explores learning through experiments and data over opinions and conventions. Learners will dive into how to structure experiments in an Agile environment, how to apply a learning mindset in order to detect changes in our customers' needs and preferences and bring a structured, test-and-learn approach to incremental delivery. Learning Outcomes:

Describe how to write a well-formed hypothesis
Summarize the value of a hypothesis backlog
Identify how to break campaigns down into testable elements
Establish measurement criteria and how to avoid vanity metrics
Summarize models for improving your conversion rates
Describe statistical significance and its importance
Explain how to create a data-driven culture

Outcome: Digital Badge, no exam
Length: Five modules
Time to complete: 2.5 Hours, self-paced, asynchronous
Price: $49

Customer centricity

The digital badge on Customer Centricity explores the value of putting a laser focus on the customer, including ways to better engage with the customer. Learn how Agile marketing drives customer centricity through the use of user stories and design thinking. Learn how to conduct great customer interviews, overcome challenges to customer centricity and how to create a voice of the customer program. Learning Objectives:

Recognize the value of customer centricity
Explain how to conduct a great customer interview
Describe how to create great customer personas
Discover how to form a voice of the customer program
Explain how to incorporate design thinking into marketing efforts
Identify success patterns in customer centricity
Recognize how to make customer centricity part of your culture
State how to overcome challenges to customer centricity

Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 3 Hours, self-paced, asynchronous
Price: $49

AGILE CUlTURE

Creating an Agile Culture digital badge explores the elements needed to foster and grow Agile marketing in an organization. Agile culture doesn't evolve overnight, but must be nurtured by encouraging a growth mindset, having leaders lead by example, and hiring people who will support a more Agile way of working. Learning Objectives:

Describe a growth mindset and why it is important to marketing Agility
Outline the advantages of an Agile culture
Articulate four ways marketing managers can foster marketing Agility
Understand how guidelines, guardrails and safeguards can support and Agile culture
Explain barriers to adopting an Agile culture
Describe six characteristics of a great Agile marketing hire
Summarize the organizational structures that support and Agile culture

Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 3 Hours, self-paced, asynchronous
Price: ~~$49~~ CURRENTLY FREE

scaling agile marketing

The Scaling Agile Marketing digital badge takes a look at how to take Agile practices and scale them across large, enterprise marketing organizations. Covering everything from budgeting to decision making, measurement to value streams, this primer gives you the basics you need to get started. Learning Objectives:

Recognize the benefits and challenges of scaling Agile marketing
Describe the major frameworks for scaling Agile marketing
Summarize typical obstacles faced when implementing Agile at scale
Identify how to use cadence and synchronization to create alignment
Recognize budget considerations when operating Agile marketing at scale
State the role of value streams in organizing Agile marketing teams at scale

Outcome: Digital Badge, no exam
Length: Four modules
Time to complete: 4 Hours, self-paced, asynchronous
Price: $49

Adapting to Change

The Adapting to Change digital badge introduces you to the acronym VUCA, how organizations can adapt to market changes, and how to use Agile marketing to introduce change without causing change fatigue. Learning Objectives:

Recall the meaning of VUCA and what it means for marketers
Describe how to reduce change fatigue for teams
State how to implement changes mid-Sprint
Identify how human characteristics impact prioritization
Recognize how to sense market trends and other market changes
State how durable teams creates resiliency toward changes
Describe the importance of leadership behavior in adapting to change
Identify the role of Inspecting and Adapting to adapting to change

Outcome: Digital Badge, no exam
Length: Five modules
Time to complete: 4.5 Hours, self-paced, asynchronous
Price: $49

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