WSJF represents a third approach to prioritization as an alternative to the ICE method of prioritization and the MoSCoW method of prioritization that we’ve covered in previous blog posts. What is WSJF Prioritization? WSJF stands for Weighted Shortest Job First. It is a tool used in the Scaled Agile Framework (SAFe), primarily by product teams …
A previous blog post titled Feeling Overwhelmed? How Agile Can Help briefly describes the MoSCoW method of prioritization. This post goes into more detail, explaining its origins, how best to use the MoSCoW method, and where it may not be as strong as other methods of prioritization. Origins of the MoSCoW Method of Prioritization Software …
Every Agile adoption in marketing needs an Agile Champion. Sometimes more than one. The Agile Champion can be a senior leader, a mid-level manager, or even a well-respected individual contributor. While positional power may make some of the roles of the Agile champion easier, the Agile champion can’t rely on positional power. They influence through …
What is the Role of an Agile Champion in Marketing? Read More »
How do you organize Agile marketing teams? Is the organization of Agile marketing teams different than that of traditional marketing organizations? Is there one right way? The answer is yes, it is different, both because of the use of Agile and also because modern marketing is very different from traditional marketing and demands a different …
The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing. This course, which introduces you to the basics of Agile marketing, covers the following topics: what is Agile marketing, what are the values and principles in the Agile marketing manifesto, how Agile marketing relates to modern marketing, how Agile marketing …
How do you introduce Agile Marketing into an organization? I’ve watched many organizations struggle with this, with varying degrees of success. While there is no magic formula, I have a few suggestions based on experience. By the way, these thoughts are highly influenced by the best book I’ve ever read on change management, Point B by …
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