You asked for stories of how people are doing Agile Marketing in their organizations. We’re delivering stories in several different ways, one of which are our interviews that we’re doing as part of co-sponsoring the Marketing Agility Podcast with Frank Days.
Check out this interview with Anthony Coppedge of IBM on the Practical Realities of Agile Marketing. If you’d like to see more podcast interviews, subscribe or check out past podcasts for the Marketing Agility Podcast.