The single most important metric for measuring marketing efficiency may be one that you’ve never heard of: the Average Age of WIP. Marketers are generally measured along two dimensions: are they producing the outcomes the business needs (effectiveness) and are they producing these outcomes efficiently in terms of budget and time. Most of us are …
WSJF represents a third approach to prioritization as an alternative to the ICE method of prioritization and the MoSCoW method of prioritization that we’ve covered in previous blog posts. What is WSJF Prioritization? WSJF stands for Weighted Shortest Job First. It is a tool used in the Scaled Agile Framework (SAFe), primarily by product teams …
A previous blog post titled Feeling Overwhelmed? How Agile Can Help briefly describes the MoSCoW method of prioritization. This post goes into more detail, explaining its origins, how best to use the MoSCoW method, and where it may not be as strong as other methods of prioritization. Origins of the MoSCoW Method of Prioritization Software …
Introduction Are you feeling overwhelmed as a marketer? Marketing is a fast-paced profession. The digital era has exponentially increased the number of channels, campaigns, and metrics that marketers must manage. When overwhelmed, even the most seasoned marketing veterans can find themselves struggling to keep up. But what if there was a way to streamline your …
Introduction Tasks are the lifeblood of any Agile marketing team. They’re the atomic units that make up the workflow of a project. The ability to break down a project into bite-sized, manageable tasks can often be the difference between success and failure. So, how do successful Agile marketing teams dissect a project or a deliverable …
One of the most useful tools in Agile Development is the use of User Stories. These stories, typically recorded on a large index card, take the format: As a [role], I want to [task], so that I can [goal or benefit] On the back side of the card, developers will usually list the acceptance criteria …
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