Melissa Reeve

One of the biggest challenges facing marketing is a lack of alignment at the leadership level. The lack of alignment often trickles down to the teams in the form of conflicting priorities and rework. In short, collaboration remains a critical challenge for many leaders. As highlighted in Ron Carucci and Luis Velasquez’s article “When Leaders

As marketers, can we have too much of a good thing?  When digital marketing came on the scene, it seemed like a godsend. Finally, we would have data to support our marketing decisions. We started implementing marketing tools only to find many of these tools provided incomplete or surface-level data: vanity metrics. We still lacked

SInce 2011, the martech landscape has grown an eye-popping 7,528%, from 150 solutions to over 11,000 ways for technology to support marketing efforts, according to the MarTech Map. Each of these solutions has its own data set and way of demonstrating the value it provides. And thank goodness. The pressure on marketing teams to prove

Redefining Marketing’s Value in the Organization  Three decades ago, IT struggled to be considered anything outside of a cost-center. Now, technology pervades all aspects of the organization, providing strategic and competitive advantages. Marketing shares a similar – and similarly dated – perception of being seen as a cost center. According to the 2023 CMO Survey from