Melissa Reeve, Author at Agile Marketing Alliance

The word prioritize on a yellow sticky note with an exclamation point

Five Patterns to Avoid in Marketing Backlog Prioritization

Agile Marketing, Guides / By Melissa Reeve

Prioritizing the backlog—the marketer’s ever-growing list of campaigns, content ideas, and growth strategies—is both a trove of opportunity and a bucket of hazards. Tight prioritization leads to shared understanding and alignment. Loose backlog prioritization can quickly overwhelm teams with unclear and conflicting direction. Many teams fall into common traps that can derail their efforts to tame an …

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Agle marketers doing gymnastics on a road

Your First 60 Days Toward an Agile Marketing Transformation

Ready to give Agile marketing a try, but not sure how to begin? If you’re contemplating where to start, here’s your guide to the crucial first 60 days of the journey towards becoming an agile marketing team. Note that while this covers the first 60 days, Agile journeys are meant to be ongoing, focused on …

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Prioritizing and Streamlining Content Creation with Agile Marketing

Agile Marketing, Content Marketing / By Melissa Reeve

Content marketers often face the dilemma of too many ideas and too little time. Is it more important to produce social media content for the top of the funnel, an in-depth report for mid-funnel or a landing page to cross-sell to existing customers? Each potentially requires a different process and drives a different outcome. Agile …

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7 Ways Digital Marketing Agencies Benefit from Agile Marketing

Agile Marketing, General Marketing / By Melissa Reeve

Filled with handoffs and delays, traditional approaches of digital marketing agencies often fall short in meeting the demands of both clients and the market. To stay competitive and deliver outstanding results, digital marketing agencies are increasingly turning to Agile marketing practices. Agile marketing, inspired by Agile software development, offers a dynamic and client-centric approach that …

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Agile Marketing for Social Media Teams: Enhancing Flow and Improving Outcomes

Agile Marketing / By Melissa Reeve

Social media teams must always be paying attention to and responding to current trends. To achieve the highest level of responsiveness, many social media teams are turning to Agile marketing methodologies. In this blog post, we will explore how Agile marketing can help social media teams establish continuous flow, improve communication with technical teams, and …

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