How do leaders encourage empowerment? There’s a view that autonomy and empowerment will occur magically if management stops micromanaging and gives up some decision-making. We also tend to believe that empowerment or at least autonomy is always a good thing. Unfortunately, it’s not that simple. What Do We Mean by Empowerment? The dictionary definition of […]
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How marketing leaders choose to approach managing people significantly influences the success of their teams and, by extension, the organization. One leadership style that has gained traction in recent years emphasizes leader-as-coach rather than leader-as-controller. Rooted in the principle of leading by serving others, this approach, called servant leadership, flips the conventional leadership model
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There are several different kinds of organizational change. There is planned change, where organizations decide to enter a new business, or exit an old business, or reorganize. There is unplanned change, where organizations need to respond to change: a competitive threat, an economic downturn, a supply chain disruption, or a sudden increase in costs. There
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More so than other C-suite roles, the role of the Chief Marketing Officer (CMO) stands out as essential, yet surprisingly fuzzy around the edges. This fuzziness isn’t just a headache for the CMOs themselves; it trickles down, making it tough for them to provide direction to the rest of the marketing organization. Inspired by insights
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Leaders often underestimate the power of decentralizing decision-making, preferring instead to lead with ego and control. But a decentralized approach not only enhances the agility and flexibility of marketing teams but also significantly contributes to their sense of empowerment and ability to create flow in the organization. Leaders who embrace decentralized decision making must do
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