Introduction Tasks are the lifeblood of any Agile marketing team. They’re the atomic units that make up the workflow of a project. The ability to break down a project into bite-sized, manageable tasks can often be the difference between success and failure. So, how do successful Agile marketing teams dissect a project or a deliverable […]
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Introduction Agile marketers who manage stakeholder relationships successfully are more likely to satisfy these internal customers and deliver better outcomes for the organization. Managing stakeholder relationships requires identifying the key stakeholders, being clear on who manages the relationships, understanding when to get them involved, and ensuring transparency, regular communication, and responsiveness. Let’s take a look
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Content marketers often face the dilemma of too many ideas and too little time. Is it more important to produce social media content for the top of the funnel, an in-depth report for mid-funnel or a landing page to cross-sell to existing customers? Each potentially requires a different process and drives a different outcome. Agile
Prioritizing and Streamlining Content Creation with Agile Marketing Read More »
Photo by Eva Bronzini Introduction Sometimes people tell me that Agile marketing is too tactical and incompatible with marketing strategy. The implication is that marketing strategy is more important and deserves more focus. In my opinion, Agile marketing is not incompatible with marketing strategy. Marketing strategy should inform Agile marketing, and Agile marketing should inform
Strategy and Agile Marketing Read More »
Filled with handoffs and delays, traditional approaches of digital marketing agencies often fall short in meeting the demands of both clients and the market. To stay competitive and deliver outstanding results, digital marketing agencies are increasingly turning to Agile marketing practices. Agile marketing, inspired by Agile software development, offers a dynamic and client-centric approach that
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People often think that Agile marketing is new. In reality, it has been happening for years. Below are just a few of the publicly available stories of Agile marketing in action. To share your story of Agile marketing, please contact us. “Our plan for launching new products has been completely refined using the agile methodology.
Case Studies in Agile Marketing Read More »
Social media teams must always be paying attention to and responding to current trends. To achieve the highest level of responsiveness, many social media teams are turning to Agile marketing methodologies. In this blog post, we will explore how Agile marketing can help social media teams establish continuous flow, improve communication with technical teams, and
Agile Marketing for Social Media Teams: Enhancing Flow and Improving Outcomes Read More »
Introduction Traditional marketing begins with business objectives and develops marketing campaigns to deliver results. Outcome-based marketing starts with customer outcomes – defining what the customer is trying to achieve, designing customer experiences around those outcomes, and achieving business outcomes as a result of delighting customers. Traditional marketing tends to be short-term focused; Outcome-based marketing tends
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Every Agile adoption in marketing needs an Agile Champion. Sometimes more than one. The Agile Champion can be a senior leader, a mid-level manager, or even a well-respected individual contributor. While positional power may make some of the roles of the Agile champion easier, the Agile champion can’t rely on positional power. They influence through
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Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Focusing on customer value and business outcomes over activity and outputs Delivering value early and often over waiting for perfection Learning through experiments and data over opinions and conventions Cross-functional collaboration over silos and hierarchy Responding to
What Is Agile Marketing Read More »
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