Episode

Achieving Sustainable Marketing Pace with Agile Practices

Achieving Sustainable Marketing Pace with Agile Practices In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewell discuss agile marketing techniques with Fred Pernet, an agile coach, currently with Aviva. The conversation covers Fred’s journey to becoming an advocate for agility in marketing, the challenges marketers face, including overwhelming workloads in a […]

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Agile Marketing and the CMO with Kurt Uhlir

Agile Marketing and the CMO In this episode of the Modern Marketing Podcast, hosted by Melissa Reeve and produced by the Agile Marketing Alliance, guest Kurt Uhlir discusses his unconventional path from engineering to becoming a CMO and a master in agile marketing.  Uhlir shares insights on building marketing programs that balance predictability with flexibility, his methodologies

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Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba

Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel speak with Sylvia Rausch, the Marketing Director at Saba Group, a European car parking operator. Sylvia shares her journey towards applying agile practices into Saba’s marketing operations. She discusses how

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Agile Marketing Insights from US Cellular and BrightSpeed

Agile Marketing Insights from US Cellular and BrightSpeed In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Steve DeCaspers, Vice President of Marketing at BrightSpeed, and Megan Corcoran, Senior Director of Prepaid at US Cellular. They discuss their experiences introducing agile marketing techniques at US Cellular, including challenges faced and successes

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Embracing Agile Marketing Approaches: A Conversation with Steve Davis

Embracing Agile Marketing Approaches: A Conversation with Steve Davis In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations

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Implementing Agile in Marketing: A Conversation with Great Dane’s Leadership

Implementing Agile Marketing: A Conversation with Great Dane’s Leadership In this episode of the ModRn Marketing Podcast, hosts Melissa Reeve and Jim Ewel converse with Brandie Fuller, VP of Commercial Excellence, Taylor Giem, RTE for the Marketing Group, and Noah Thomas, Director of Marketing at Great Dane. The guests present their journey of transitioning their day-to-day marketing activities

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