Embracing Agile Marketing Approaches: A Conversation with Steve Davis

In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations we’ve heard of; Ancestry.com in 2005!  This conversation sheds light on the importance of agility in today’s dynamic marketing landscape.


  • Steve Davis recounts his journey with Agile, including an early transformation at Ancestry.com in 2005

  • Discover how Agile made the leap from technology teams into marketing

  • Understand the power of an experience Scrum master in helping marketing teams 

  • Hear why Steve thinks Agile marketing hasn’t been adopted by more marketers

Notable Quotes:

Steve Davis:“I got started in Agile in 2001, which was coincidentally the year that the Agile manifesto was introduced. It was a revolutionary shift that changed everything about how we approach marketing.”

“Agile isn’t just a methodology; it’s a mindset. Over the years, it’s been fascinating to see how adopting this mindset has helped companies become frontrunners in their domains.”

Relevant Links:

Steve Davis on LinkedIn: https://www.linkedin.com/in/davisbase/

Also listen to:

Your Hosts of the Modrn Marketing Podcast

Jim Ewel

JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.

He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing.

Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.

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Melissa-pink square

Currently the co-Founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto. 

An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.

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