Agile Marketing: A Coaches Perspective with Teresa Bonick
In this discussion on Agile Marketing featuring Agile coach Teresa Bonick, we explore the importance of focusing on value and mindset when practicing Agile, with insights on the similarities and differences across various functions.
The conversation delves into the foundational mindset shift needed for organizational change, training the mind through curiosity and intention, role modeling new ways of working, and the significance of buy-in and clear outcomes in successful agile transformations in marketing.
Teresa sprinkles in real-world stories to bring her points to life.
00:00 Introduction
02:43 Agile Across Different Functions
05:52 Training for a New Mindset
07:30 Role Modeling in Agile Coaching
10:33 Change Over Time in Agile
14:29 Biggest Mistakes in Agile Adoption
21:32 Delivering Value in Marketing
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JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.
He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing.
Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.
Currently the co-Founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto.
An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.
