In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Steve DeCaspers, Vice President of Marketing at BrightSpeed, and Megan Corcoran, Senior Director of Prepaid at US Cellular. They discuss their experiences introducing agile marketing techniques at US Cellular, including challenges faced and successes achieved. Megan shares how adopting an agile approach has drastically improved churn rates and customer engagement. Steve shares his experience of bringing the same principles to BrightSpeed and how it impacted their sales curve positively. The discussion emphasizes the importance of perseverance, collaboration, clear measurement of results, and a willingness to make changes in pursuing an agile transformation.