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Agile Marketing Insights from US Cellular and BrightSpeed

In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Steve DeCaspers, Vice President of Marketing at BrightSpeed, and Megan Corcoran, Senior Director of Prepaid at US Cellular. They discuss their experiences introducing agile marketing techniques at US Cellular, including challenges faced and successes achieved. Megan shares how adopting an agile approach has drastically improved churn rates and customer engagement. Steve shares his experience of bringing the same principles to BrightSpeed and how it impacted their sales curve positively. The discussion emphasizes the importance of perseverance, collaboration, clear measurement of results, and a willingness to make changes in pursuing an agile transformation.
 
00:01 Introduction to the Podcast
00:19 Guest Introduction: Steve De Casper’s and Megan Corcoran
00:44 The Journey to Modern Marketing Techniques at US Cellular
02:46 The Challenges of Implementing Agile Marketing
04:07 The Importance of Buy-in for Agile Implementation
05:49 Practical Application of Agile in a Small Area of the Business
06:34 The Disconnect Between Conceptual and Practical Agile
09:26 Transition to BrightSpeed and Agile Implementation Challenges
10:47 The Role of Perseverance and Grit in Agile Implementation
18:48 The Impact of Agile on US Cellular’s CRM and Churn Rate
21:00 The Experience of Implementing Agile at BrightSpeed
23:12 Conclusion and Final Thoughts
 
Connect with Steve on LinkedIn
Connect with Meagan on LinkedIn

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Your Hosts of the Modrn Marketing Podcast

Jim Ewel

JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.

He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing.

Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.

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Melissa-pink square

Currently the co-Founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto. 

An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.

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