Embracing Agile Leadership and Culture in Marketing

In this episode of the Modrn Marketing podcast, hosted by Melissa Reeve, Simon Hayward, Global Advisor on Leadership and Culture at Accenture, and author of ‘The Agile Leader‘, discusses the importance of changing culture and leadership in organizations to achieve success. He elaborates on the concept of agile marketing, explaining how organizations need to reinvent themselves amid uncertainties created by digital transformation, climate change, and geopolitical instability. Simon emphasizes the key role of leadership, successful transformation, and the essential need to change organizational culture. He draws on personal anecdotes and experiences from sectors including marketing and pharmaceuticals, and provides insights into future trends in agility transformation.
00:00 Introduction to the Podcast
00:16 Guest Introduction: Simon Hayward
00:35 The Importance of Changing Culture and Leadership in Agile
00:50 The Role of Leadership in Agile Transformation
02:15 The Impact of Agile on Organizational Culture
02:49 Challenges in Shifting Leadership Behavior
04:41 The Role of Coaching in Agile Transformation
06:24 Incrementalism vs. Wholesale Change in Agile Transformation
09:59 Applying Agile Practices in Marketing
12:39 Challenges and Results of Agile in Marketing
18:08 The Future of Agile Transformation
22:11 Conclusion and Wrap-up

Links: The Agile Leader (book)

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Your Hosts of the Modrn Marketing Podcast

Jim Ewel

JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.

He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing.

Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.

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Melissa-pink square

Currently the co-Founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto. 

An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.

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