Episode

Marketing Agility: From Theory to Practice with Tabitha Stewart In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Tabitha Stewart, who oversees marketing agility strategy for a Fortune 100 financial services company. Tabitha shares her journey from project management to integrating agile practices in marketing, emphasizing a problems-first approach. They discuss […]

Agile Marketing: A Coaches Perspective with Teresa Bonick In this discussion on Agile Marketing featuring Agile coach Teresa Bonick, we explore the importance of focusing on value and mindset when practicing Agile, with insights on the similarities and differences across various functions. The conversation delves into the foundational mindset shift needed for organizational change, training

Emily Sheridan on Agile Marketing Transformation at Noodles & Company In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel from Agile Marketing Alliance speak with Emily Sheridan, the Senior Marketing Operations and Creative Manager at Noodles & Company. Emily discusses her journey into Agile marketing, the importance of focusing on

Achieving Sustainable Marketing Pace with Agile Practices In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewell discuss agile marketing techniques with Fred Pernet, an agile coach, currently with Aviva. The conversation covers Fred’s journey to becoming an advocate for agility in marketing, the challenges marketers face, including overwhelming workloads in a

Agile Marketing and the CMO In this episode of the Modern Marketing Podcast, hosted by Melissa Reeve and produced by the Agile Marketing Alliance, guest Kurt Uhlir discusses his unconventional path from engineering to becoming a CMO and a master in agile marketing.  Uhlir shares insights on building marketing programs that balance predictability with flexibility, his methodologies

Building Agile Marketing Dojos with Tom Diedrich In the episode of the Modern Marketing Podcast, hosts Jim Ewel and Melissa Reeve welcome Tom Diedrich, who was a Lead Enterprise Agile Coach at Target Corporation, a major US retailer. Dietrich shares his experience putting marketing teams through Agile marketing dojos to help them gain speed and

Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel speak with Sylvia Rausch, the Marketing Director at Saba Group, a European car parking operator. Sylvia shares her journey towards applying agile practices into Saba’s marketing operations. She discusses how

Agile Marketing Insights from US Cellular and BrightSpeed In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Steve DeCaspers, Vice President of Marketing at BrightSpeed, and Megan Corcoran, Senior Director of Prepaid at US Cellular. They discuss their experiences introducing agile marketing techniques at US Cellular, including challenges faced and successes

Embracing Agile Leadership and Culture in Marketing In this episode of the Modrn Marketing podcast, hosted by Melissa Reeve, Simon Hayward, Global Advisor on Leadership and Culture at Accenture, and author of ‘The Agile Leader‘, discusses the importance of changing culture and leadership in organizations to achieve success. He elaborates on the concept of agile

Using SAFe + Marketing with Erica Korman of HiD In this episode of the Modrn Marketing Podcast, hosts Melissa Reeve and Jim Ewel talk to Erica Korman, Director of Marketing Campaigns at HID. Erica shares her experiences navigating the Agile marketing journey within her team, and how the use of Agile methodologies, including aspects of SAFe, have