Marketing Agility: From Theory to Practice with Tabitha Stewart

In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Tabitha Stewart, who oversees marketing agility strategy for a Fortune 100 financial services company. Tabitha shares her journey from project management to integrating agile practices in marketing, emphasizing a problems-first approach. They discuss the challenges and benefits of moving from theory to practice, the importance of hyper-relevant changes, and the role of visualizing work and prioritizing tasks. Tabitha also explains the ‘crawl, walk, run’ approach to change management and addresses hurdles like resistance to change. Key takeaways include enhanced flexibility, transparency, empowerment, and ownership within marketing teams.
 
00:00 Introduction to the Modern Marketing Podcast
00:19 Meet Tabitha Stewart: Journey to Marketing Agility
02:05 Implementing Agile in Marketing Teams
04:03 Challenges and Solutions in Agile Marketing
07:14 Hyper-Relevant Approach and Real-World Examples
12:19 Future Challenges and Capacity Management
16:23 Overcoming Hurdles and Embracing Change
21:54 Results and Benefits of Agile Marketing
23:47 Guidance for Marketing Teams
25:23 Conclusion and Final Thoughts

Also listen to:

Your Hosts of the Modrn Marketing Podcast

Jim Ewel

JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.

He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing.

Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.

Connect on Linked In

Melissa-pink square

Currently the co-Founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto. 

An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.

Connect on Linked In

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.