Agile Marketing

What Is Agile Marketing

What is Agile Marketing? Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Focusing on customer value and business outcomes over activity and outputs Delivering value early and often over waiting for perfection Learning through experiments and data over opinions and conventions Cross-functional collaboration over silos …

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Marketing Capability Layers

Marketing Capability Layers I love Scott Brinker’s Chief Marketing Technologist blog. Not many people know this, but a blog post by Scott in 2010 was the inspiration for this blog. I constantly find that Scott produces thoughtful, well written content.  The latest post on his blog, by guest writer Sam Melnik, is a great example of …

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Agile vs Agile

Agile vs agile I was struck recently by a comment on the Agile Marketing Facebook group: “Is there any other kind of marketing? I guess I missed out because I never went to work for one of the big old slow agencies. I always worked at small agencies and small companies which had startup mentalities.” …

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