September 2023

7 Ways Digital Marketing Agencies Benefit from Agile Marketing

Filled with handoffs and delays, traditional approaches of digital marketing agencies often fall short in meeting the demands of both clients and the market. To stay competitive and deliver outstanding results, digital marketing agencies are increasingly turning to Agile marketing practices. Agile marketing, inspired by Agile software development, offers a dynamic and client-centric approach that […]

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Case Studies in Agile Marketing

Agile Marketing / Jim Ewel

People often think that Agile marketing is new. In reality, it has been happening for years. Below are just a few of the publicly available stories of Agile marketing in action. To share your story of Agile marketing, please contact us. “Our plan for launching new products has been completely refined using the agile methodology.

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Agile Marketing for Social Media Teams: Enhancing Flow and Improving Outcomes

Agile Marketing / Melissa Reeve

Social media teams must always be paying attention to and responding to current trends. To achieve the highest level of responsiveness, many social media teams are turning to Agile marketing methodologies. In this blog post, we will explore how Agile marketing can help social media teams establish continuous flow, improve communication with technical teams, and

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Achieving Better Marketing Outcomes

Agile Marketing, General Marketing, Marketing Agility / Jim Ewel

Introduction Traditional marketing begins with business objectives and develops marketing campaigns to deliver results. Outcome-based marketing starts with customer outcomes – defining what the customer is trying to achieve, designing customer experiences around those outcomes, and achieving business outcomes as a result of delighting customers. Traditional marketing tends to be short-term focused; Outcome-based marketing tends

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The Heart of Agile

Marketing Agility / Jim Ewel

In 2016, Alistair Cockburn, one of the signers of the Agile Manifesto for Software Development, wrote a piece called “The Heart of Agile.” If you haven’t read this 4-page document, I encourage you to do so. Alistair felt that Agile had lost its way. Agile needed to get back to core principles, and he identified

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Agile Marketing: Case Studies in Excellence

Interviews, Marketing Agility / Jim Ewel

Case studies in agility in marketing from the 2023 Agile Business Awards including NatWest, Save the Children UK, and Saba

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What is the Role of an Agile Champion in Marketing?

Agile Marketing, Getting started, Marketing Agility / Jim Ewel

Every Agile adoption in marketing needs an Agile Champion. Sometimes more than one. The Agile Champion can be a senior leader, a mid-level manager, or even a well-respected individual contributor. While positional power may make some of the roles of the Agile champion easier, the Agile champion can’t rely on positional power. They influence through

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Supporting Marketing Agility

Marketing Agility / Jim Ewel

All the Tools You Need to Succeed Today we are announcing our Supporters program for those who want to support marketing agility. As a member of the Agile Marketing Alliance, we hope you agree that Agile represents a better way of working. To that end, we’ve created a way to support people’s learning journey while

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