Implementing Agile Marketing: A Conversation with Great Dane's Leadership
In this episode of the ModRn Marketing Podcast, hosts Melissa Reeve and Jim Ewel converse with Brandie Fuller, VP of Commercial Excellence, Taylor Giem, RTE for the Marketing Group, and Noah Thomas, Director of Marketing at Great Dane. The guests present their journey of transitioning their day-to-day marketing activities to an Agile and SAFe methodology in order to better manage special projects. They explain how processes were adapted to fit the culture of the company, changing roles of leaders in Agile, and the way patience and continuous improvement have been key in their transformation. Moreover, they share the importance of formal processes and structure when adapting to Agile and the various benefits they’ve experienced, such as increased trust and open communication amongst team members.
00:01 Introduction to the Podcast and Guests
03:11 The Journey Towards Agile Marketing
05:33 Challenges and Solutions in Implementing Agile
09:27 The Role of an RTE in Agile Marketing
11:37 The Impact of Agile on the Marketing Team
14:58 The Importance of Following Agile Processes
19:08 The Role of Leadership in Agile Implementation
22:10 Advice for Marketing Teams Starting with Agile
23:48 Closing Remarks
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Your Hosts of the Modrn Marketing Podcast
JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.
He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing.
Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.
Currently the co-Founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto.
An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.