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How do you introduce Agile Marketing into an organization? I’ve watched many organizations struggle with this, with varying degrees of success. While there is no magic
The Twitter conversation pictured at the left brings up an interesting question: does Agile Marketing require more client involvement? I think it can require less client involvement, but
Which kind of activities are best suited for an initial implementation of Agile Marketing? Who do you involve, and when? What are the best practices
I love Scott Brinker’s Chief Marketing Technologist blog. Not many people know this, but a blog post by Scott in 2010 was the inspiration for
I received a number of great comments on my last post, Organizing an Agile Marketing team. Several people commented that the organization presumed a large organization,
How do you organize an Agile marketing team? Is the organization different than that of traditional marketing organizations? I think the answer is yes, it
How do you transform a brand? This is one of the toughest jobs for any marketer, to repair a damaged brand. Sometimes, it’s not repairing
There seems to be some confusion in the Agile world about the difference between Epics and Themes. At the Agile101 blog, Tara Hamilton-Whitaker, a certified
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