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There are several different kinds of organizational change. There is planned change, where organizations decide to enter a new business, or exit an old business,
Is autonomy, or empowerment as it is sometimes described, key to achieving marketing agility? Some studies have concluded that it is. Kalaignanam, Tuli, and Gall
More so than other C-suite roles, the role of the Chief Marketing Officer (CMO) stands out as essential, yet surprisingly fuzzy around the edges. This
Leaders often underestimate the power of decentralizing decision-making, preferring instead to lead with ego and control. But a decentralized approach not only enhances the agility
The Review and Approval stage is one of the most common sources of bottlenecks in marketing workflows. I’ve known teams who average 7-8 rounds of
Why does visualization help individuals and teams increase their efficiency, improve collaboration, and make better decisions, even in the face of uncertainty? Let’s take a
Why capacity management? Most marketers feel overwhelmed at some point in their work life by the amount of work demanded by stakeholders and the needs
You’re Not Alone Recent research about the use of AI in marketing and how marketers feel about AI reveals a contradiction: while nearly all surveyed
Marketers want to understand how to improve their campaigns’ conversions and ROI. They often want to test multiple factors and multiple choices for each factor.
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