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The single most important metric for measuring marketing efficiency may be one that you’ve never heard of: the Average Age of WIP. Marketers are generally
Work in Progress or WIP is defined as “The tasks currently being worked on by a team.” WIP can be measured for the entire team,
I recently came across a marketing idea that I think more marketers, particularly those of us who aspire to marketing agility, should consider. In his
WSJF represents a third approach to prioritization as an alternative to the ICE method of prioritization and the MoSCoW method of prioritization that we’ve covered
A previous blog post titled Feeling Overwhelmed? How Agile Can Help briefly describes the MoSCoW method of prioritization. This post goes into more detail, explaining
Prioritizing the backlog—the marketer’s ever-growing list of campaigns, content ideas, and growth strategies—is both a trove of opportunity and a bucket of hazards. Tight prioritization
Introduction Are you feeling overwhelmed as a marketer? Marketing is a fast-paced profession. The digital era has exponentially increased the number of channels, campaigns, and
Introduction User stories are very useful for marketers who want to ensure that their deliverables are customer-centric: they identify the audience, what the audience wants
Ready to give Agile marketing a try, but not sure how to begin? If you’re contemplating where to start, here’s your guide to the crucial
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