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WSJF represents a third approach to prioritization as an alternative to the ICE method of prioritization and the MoSCoW method of prioritization that we’ve covered
A previous blog post titled Feeling Overwhelmed? How Agile Can Help briefly describes the MoSCoW method of prioritization. This post goes into more detail, explaining
Prioritizing the backlog—the marketer’s ever-growing list of campaigns, content ideas, and growth strategies—is both a trove of opportunity and a bucket of hazards. Tight prioritization
Introduction Are you feeling overwhelmed as a marketer? Marketing is a fast-paced profession. The digital era has exponentially increased the number of channels, campaigns, and
Introduction User stories are very useful for marketers who want to ensure that their deliverables are customer-centric: they identify the audience, what the audience wants
Ready to give Agile marketing a try, but not sure how to begin? If you’re contemplating where to start, here’s your guide to the crucial
Introduction Tasks are the lifeblood of any Agile marketing team. They’re the atomic units that make up the workflow of a project. The ability to
Introduction Agile marketers who manage stakeholder relationships successfully are more likely to satisfy these internal customers and deliver better outcomes for the organization. Managing stakeholder
Content marketers often face the dilemma of too many ideas and too little time. Is it more important to produce social media content for the
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