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How Natwest Employed Test and Learn to Improve Some Marketing Returns up to 240 percent! A guest post by Danielle Roper of the Agile Business
Marketing—and its impact on the bottom line—has never been more scrutinized. Companies spend a lot of money on marketing, generally around 9-10% of revenues in
One of the biggest challenges facing marketing is a lack of alignment at the leadership level. The lack of alignment often trickles down to the
When I first began practicing Agile, a colleague told me, “I’m impressed by all of the work that your team is producing. But is it
The third value of the Agile Marketing Manifesto is “Learning through experiments and data over opinions and conventions.” Experiments and data are better than opinions
As marketers, can we have too much of a good thing? When digital marketing came on the scene, it seemed like a godsend. Finally, we
In a previous blog post, we discussed why marketing measurement is difficult and why organizations must establish a common marketing measurement architecture to avoid the ‘tyranny of
SInce 2011, the martech landscape has grown an eye-popping 7,528%, from 150 solutions to over 11,000 ways for technology to support marketing efforts, according to
Redefining Marketing’s Value in the Organization Three decades ago, IT struggled to be considered anything outside of a cost-center. Now, technology pervades all aspects of
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