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When I first began practicing Agile, a colleague told me, “I’m impressed by all of the work that your team is producing. But is it
The third value of the Agile Marketing Manifesto is “Learning through experiments and data over opinions and conventions.” Experiments and data are better than opinions
As marketers, can we have too much of a good thing? When digital marketing came on the scene, it seemed like a godsend. Finally, we
In a previous blog post, we discussed why marketing measurement is difficult and why organizations must establish a common marketing measurement architecture to avoid the ‘tyranny of
SInce 2011, the martech landscape has grown an eye-popping 7,528%, from 150 solutions to over 11,000 ways for technology to support marketing efforts, according to
Redefining Marketing’s Value in the Organization Three decades ago, IT struggled to be considered anything outside of a cost-center. Now, technology pervades all aspects of
The single most important metric for measuring marketing efficiency may be one that you’ve never heard of: the Average Age of WIP. Marketers are generally
Work in Progress or WIP is defined as “The tasks currently being worked on by a team.” WIP can be measured for the entire team,
I recently came across a marketing idea that I think more marketers, particularly those of us who aspire to marketing agility, should consider. In his
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