The single most important metric for measuring marketing efficiency may be one that you’ve never heard of: the Average Age of WIP. Marketers are generally measured along two dimensions: are they producing the outcomes the business needs (effectiveness) and are they producing these outcomes efficiently in terms of budget and time. Most of us are […]
One Metric to Improve Your Marketing Workflow Read More »
Work in Progress or WIP is defined as “The tasks currently being worked on by a team.” WIP can be measured for the entire team, for an individual, or for a particular stage in your workflow. Let’s take a look at the various ways to measure WIP and why limiting WIP will help you improve
Limiting WIP to Improve Your Marketing Workflow Read More »
I recently came across a marketing idea that I think more marketers, particularly those of us who aspire to marketing agility, should consider. In his book “Play Bigger,” Christopher Lochhead defines two different approaches to marketing. In the traditional “peanut butter” approach, marketers take their yearly budget, divide it roughly into quarters, spread it across
Peanut Butter or Lightning Read More »
WSJF represents a third approach to prioritization as an alternative to the ICE method of prioritization and the MoSCoW method of prioritization that we’ve covered in previous blog posts. What is WSJF Prioritization? WSJF stands for Weighted Shortest Job First. It is a tool used in the Scaled Agile Framework (SAFe), primarily by product teams
WSJF Prioritization Read More »
A previous blog post titled Feeling Overwhelmed? How Agile Can Help briefly describes the MoSCoW method of prioritization. This post goes into more detail, explaining its origins, how best to use the MoSCoW method, and where it may not be as strong as other methods of prioritization. Origins of the MoSCoW Method of Prioritization Software
MoSCoW Method of Prioritization Read More »
Prioritizing the backlog—the marketer’s ever-growing list of campaigns, content ideas, and growth strategies—is both a trove of opportunity and a bucket of hazards. Tight prioritization leads to shared understanding and alignment. Loose backlog prioritization can quickly overwhelm teams with unclear and conflicting direction. Many teams fall into common traps that can derail their efforts to tame an
Five Patterns to Avoid in Marketing Backlog Prioritization Read More »
Introduction Are you feeling overwhelmed as a marketer? Marketing is a fast-paced profession. The digital era has exponentially increased the number of channels, campaigns, and metrics that marketers must manage. When overwhelmed, even the most seasoned marketing veterans can find themselves struggling to keep up. But what if there was a way to streamline your
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