Introduction User stories are very useful for marketers who want to ensure that their deliverables are customer-centric: they identify the audience, what the audience wants to get done, and why. You can read about user stories here, here, and here. How do you get started writing user stories? Most people start with the deliverable and …
An Alternative Approach to User Stories for B2B Agile Marketers Read More »
Ready to give Agile marketing a try, but not sure how to begin? If you’re contemplating where to start, here’s your guide to the crucial first 60 days of the journey towards becoming an agile marketing team. Note that while this covers the first 60 days, Agile journeys are meant to be ongoing, focused on …
Your First 60 Days Toward an Agile Marketing Transformation Read More »
Introduction Tasks are the lifeblood of any Agile marketing team. They’re the atomic units that make up the workflow of a project. The ability to break down a project into bite-sized, manageable tasks can often be the difference between success and failure. So, how do successful Agile marketing teams dissect a project or a deliverable …
Introduction Agile marketers who manage stakeholder relationships successfully are more likely to satisfy these internal customers and deliver better outcomes for the organization. Managing stakeholder relationships requires identifying the key stakeholders, being clear on who manages the relationships, understanding when to get them involved, and ensuring transparency, regular communication, and responsiveness. Let’s take a look …
Managing Stakeholder Relationships in Agile Marketing Read More »
Content marketers often face the dilemma of too many ideas and too little time. Is it more important to produce social media content for the top of the funnel, an in-depth report for mid-funnel or a landing page to cross-sell to existing customers? Each potentially requires a different process and drives a different outcome. Agile …
Prioritizing and Streamlining Content Creation with Agile Marketing Read More »
Photo by Eva Bronzini Introduction Sometimes people tell me that Agile marketing is too tactical and incompatible with marketing strategy. The implication is that marketing strategy is more important and deserves more focus. In my opinion, Agile marketing is not incompatible with marketing strategy. Marketing strategy should inform Agile marketing, and Agile marketing should inform …
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