The Review and Approval stage is one of the most common sources of bottlenecks in marketing workflows. I’ve known teams who average 7-8 rounds of reviews for each work item. An average of 3-4 rounds of rework are not uncommon, delaying completion of work by weeks. How can a team break free of the approval […]
Breaking Free from the Approval Bottleneck Read More »
Why does visualization help individuals and teams increase their efficiency, improve collaboration, and make better decisions, even in the face of uncertainty? Let’s take a look at the science behind visualization’s prowess, as well as some examples of where visualization is being used to achieve these benefits. The Science and Psychology Behind Visualization According to
Visualization in Work Management: How Seeing is Believing and Achieving Read More »
Why capacity management? Most marketers feel overwhelmed at some point in their work life by the amount of work demanded by stakeholders and the needs of the business. One way to get control of marketing work and avoid feeling overwhelmed is to manage capacity, especially team capacity, effectively. How do we measure and manage capacity?
Stopping the Overwhelm Through Capacity Management Read More »
You’re Not Alone Recent research about the use of AI in marketing and how marketers feel about AI reveals a contradiction: while nearly all surveyed marketers are using AI to some extent, even if they’re just experimenting with it, and a majority of marketers are optimistic about the value of AI for marketing, 70% of
Overwhelmed by the Pace of AI in Marketing? Read More »
Marketers want to understand how to improve their campaigns’ conversions and ROI. They often want to test multiple factors and multiple choices for each factor. For example, a marketer might want to test 3 different prices, 3 different headline messages, and 2 different design approaches. To test all of those variables, they would have to
Improve Your Marketing ROI by Selecting the Right Experimental Design Read More »
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