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February 2024

Marketer displaying ROI

Improve Your Marketing ROI by Selecting the Right Experimental Design

Marketers want to understand how to improve their campaigns’ conversions and ROI. They often want to test multiple factors and multiple choices for each factor. For example, a marketer might want to test 3 different prices, 3 different headline messages, and 2 different design approaches. To test all of those variables, they would have to

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