How do you introduce Agile Marketing into an organization? I’ve watched many organizations struggle with this, with varying degrees of success. While there is no magic formula, I have a few suggestions based on experience. By the way, these thoughts are highly influenced by the best book I’ve ever read on change management, Point B by …
The Twitter conversation pictured at the left brings up an interesting question: does Agile Marketing require more client involvement? I think it can require less client involvement, but it takes the right kind of client, in particular one who is willing to give the marketing agency freedom to do what they do best. I should preface my explanation …
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