Redefining Marketing’s Value in the Organization
Redefining Marketing’s Value in the Organization Three decades ago, IT struggled to be considered anything outside of a cost-center. Now, technology pervades all aspects of the organization, providing strategic and competitive advantages. Marketing shares a similar – and similarly dated – perception of being seen as a cost center. According to the 2023 CMO Survey from […]
Redefining Marketing’s Value in the Organization Read More »