Doing Agile vs Being Agile
What is the difference between doing agile vs being agile? All the difference in the world in terms of results.
The Six Disciplines of Agile Marketing
The Six Disciplines Agile Marketing is not a sprint. Agile Marketing is not a marathon. Agile Marketing is more like a life long commitment to exercise. You have to practice it every day, and over time, with commitment and consistency, the benefits begin to accrue. If you make a commitment to exercise, there are different …
Getting Started with Agile Marketing
Getting Started with Agile Marketing Which kind of activities are best suited for an initial implementation of Agile Marketing? Who do you involve, and when? What are the best practices that are most likely to ensure a successful initial implementation? I get asked these questions, or variants of them, frequently, and I’ll try to answer …
Marketing Capability Layers
Marketing Capability Layers I love Scott Brinker’s Chief Marketing Technologist blog. Not many people know this, but a blog post by Scott in 2010 was the inspiration for this blog. I constantly find that Scott produces thoughtful, well written content. The latest post on his blog, by guest writer Sam Melnik, is a great example of …
Agile Marketing for Small Teams
Agile Marketing for Small Teams I received a number of great comments on my last post, Organizing an Agile Marketing team. Several people commented that the organization presumed a large organization, aimed at business to business (B2B) marketing, with long lead times. To that, I plead guilty. What if you have only enough resources for a …
Organizing an Agile Marketing Team
Organize An Agile Marketing Team How do you organize an Agile marketing team? Is the organization different than that of traditional marketing organizations? I think the answer is yes, it is different, both because of the use of Agile and also because modern marketing is very different from traditional marketing and demands a different organization. …
The Transformation Agenda
The Transformation Agenda How do you transform a brand? This is one of the toughest jobs for any marketer, to repair a damaged brand. Sometimes, it’s not repairing damage, but simply changing the attributes that the market associates with the brand. In early 2008, Howard Schultz of Starbucks was faced with this challenge. Starbucks, while …
Epics vs Themes
Epics vs Themes There seems to be some confusion in the Agile world about the difference between Epics and Themes. At the Agile101 blog, Tara Hamilton-Whitaker, a certified scrum master, admits “People often (myself included!) get confused about the difference between Agile Themes, Epics and User Stories.” She then goes on to define them, and a …
Agile vs Agile
Agile vs agile I was struck recently by a comment on the Agile Marketing Facebook group: “Is there any other kind of marketing? I guess I missed out because I never went to work for one of the big old slow agencies. I always worked at small agencies and small companies which had startup mentalities.” …
