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Which kind of activities are best suited for an initial implementation of Agile Marketing? Who do you involve, and when? What are the best practices
I love Scott Brinker’s Chief Marketing Technologist blog. Not many people know this, but a blog post by Scott in 2010 was the inspiration for
I received a number of great comments on my last post, Organizing an Agile Marketing team. Several people commented that the organization presumed a large organization,
How do you organize an Agile marketing team? Is the organization different than that of traditional marketing organizations? I think the answer is yes, it
How do you transform a brand? This is one of the toughest jobs for any marketer, to repair a damaged brand. Sometimes, it’s not repairing
There seems to be some confusion in the Agile world about the difference between Epics and Themes. At the Agile101 blog, Tara Hamilton-Whitaker, a certified
Agile vs agile I was struck recently by a comment on the Agile Marketing Facebook group: “Is there any other kind of marketing? I guess
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