Blog Posts

Drops of written wisdom, from us to you

Image by marymarkevich on Freepik

Dive into Our Latest Thinking on Agile Marketing

Achieving Better Marketing Outcomes

Introduction Traditional marketing begins with business objectives and develops marketing campaigns to deliver results. Outcome-based marketing starts with customer outcomes – defining what the customer

Read More »

The Heart of Agile

In 2016, Alistair Cockburn, one of the signers of the Agile Manifesto for Software Development, wrote a piece called “The Heart of Agile.” If you

Read More »

What Is Agile Marketing

Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Focusing on customer value and business outcomes

Read More »

Free Agile Marketing Mini Courses

The Agile Marketing Alliance offers a variety of free mini-courses, including: Introduction to Agile Marketing. This course, which introduces you to the basics of Agile

Read More »

Want more goodness?  See more articles like this on the Agile Marketing Alliance community.

Wait, Unlock Agile Excellence!

Get your FREE badge: 

 Creating an Agile Culture